AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
What Will Become of TikTok’s Algorithm?
The video-sharing app — and one of fashion’s favourite marketing channels — may soon have new owners, while Meta and Ray-Ban reveal their new high-tech glasses and more brands turn to AI for marketing.
What Will Become of TikTok’s Algorithm?
The video-sharing app — and one of fashion’s favourite marketing channels — may soon have new owners, while Meta and Ray-Ban reveal their new high-tech glasses and more brands turn to AI for marketing.
Executive Memo | Everything Fashion Executives Need to Know About AI
The industry’s top decision makers may know all the AI buzzwords, but too many are lacking fundamental knowledge about how the most consequential technology in a decade actually works.
Executive Memo | Everything Fashion Executives Need to Know About AI
The industry’s top decision makers may know all the AI buzzwords, but too many are lacking fundamental knowledge about how the most consequential technology in a decade actually works.
Inside BoF and Vêtir’s New York Fashion Week Cocktail
Hosted at Hotel Chelsea by BoF and Vêtir founder Kate Davidson Hudson, guests included designers Prabal Gurung, Paul Andrew, Jonathan Simkhai and Jennifer Fisher, entrepreneurs Desirée Rogers, Nancy Twine and Tina Craig, fashion insiders Rachel Zoe, Jessel Taank and Sherri McMullen, and executives from Versace, Amazon and Snapchat.
Inside BoF and Vêtir’s New York Fashion Week Cocktail
Hosted at Hotel Chelsea by BoF and Vêtir founder Kate Davidson Hudson, guests included designers Prabal Gurung, Paul Andrew, Jonathan Simkhai and Jennifer Fisher, entrepreneurs Desirée Rogers, Nancy Twine and Tina Craig, fashion insiders Rachel Zoe, Jessel Taank and Sherri McMullen, and executives from Versace, Amazon and Snapchat.
Hands On With the Most High-Tech Meta Ray-Ban Glasses Yet
The breakout eyewear’s next release comes with an internal display digitally overlaid on the wearer’s field of view that lets users read texts, watch video and get turn-by-turn navigation.
Hands On With the Most High-Tech Meta Ray-Ban Glasses Yet
The breakout eyewear’s next release comes with an internal display digitally overlaid on the wearer’s field of view that lets users read texts, watch video and get turn-by-turn navigation.
Join Our Next Executive Roundtable: How to Think About AI
Executive Members are invited to join BoF’s executive editor Brian Baskin, special reports editor Marc Bain and Milan correspondent Eric Sylvers for an informal breakfast discussing how to approach the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.
Join Our Next Executive Roundtable: How to Think About AI
Executive Members are invited to join BoF’s executive editor Brian Baskin, special reports editor Marc Bain and Milan correspondent Eric Sylvers for an informal breakfast discussing how to approach the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.
Taking The Effort Out Of Staying Informed: Introducing The BoF Professional Partner Hub
In today’s evolving fashion, luxury and beauty industries, teams don’t just need more content to make better decisions — they need tools to learn and develop faster. BoF Professional delivers.
Taking The Effort Out Of Staying Informed: Introducing The BoF Professional Partner Hub
In today’s evolving fashion, luxury and beauty industries, teams don’t just need more content to make better decisions — they need tools to learn and develop faster. BoF Professional delivers.
Ralph Lauren Launches AI Styling Bot, ‘Ask Ralph’
The new shopping experience, launching in the brand’s app to US users, will not only recommend products but offer guidance on how to style them into Ralph Lauren-approved outfits.
Ralph Lauren Launches AI Styling Bot, ‘Ask Ralph’
The new shopping experience, launching in the brand’s app to US users, will not only recommend products but offer guidance on how to style them into Ralph Lauren-approved outfits.
The Latest AI Fashion Controversy
J.Crew is the latest brand caught up in AI drama, while fashion businesses may want to rethink how they're integrating generative-AI tools, according to a new MIT study.
The Latest AI Fashion Controversy
J.Crew is the latest brand caught up in AI drama, while fashion businesses may want to rethink how they're integrating generative-AI tools, according to a new MIT study.
Unpacking Fashion’s New AI Marketing Toolkit
From Mango to Zalando, fashion brands are using AI tools to produce faster, cheaper and more personalised campaigns — but keeping content on-brand still requires human creativity and strategic control.
Unpacking Fashion’s New AI Marketing Toolkit
From Mango to Zalando, fashion brands are using AI tools to produce faster, cheaper and more personalised campaigns — but keeping content on-brand still requires human creativity and strategic control.
Introducing The Brain of Fashion
The Business of Fashion’s new generative AI tool, trained exclusively on our deep archive of trusted journalism and intelligence, developed in partnership with Quilt AI. Today, we’re inviting our BoF Professional community to test it in beta mode.
Introducing The Brain of Fashion
The Business of Fashion’s new generative AI tool, trained exclusively on our deep archive of trusted journalism and intelligence, developed in partnership with Quilt AI. Today, we’re inviting our BoF Professional community to test it in beta mode.
How Swap Is Streamlining Brand Operations Through Unified Commerce
As tariff shifts and geopolitical tensions complicate international trade, Swap — an e-commerce operating system that centralises cross-border operations — is emerging as a strategic ally for DTC brands pursuing global expansion. BoF sits down with co-founder and CEO Sam Atkinson to learn about his vision for unified commerce.
How Swap Is Streamlining Brand Operations Through Unified Commerce
As tariff shifts and geopolitical tensions complicate international trade, Swap — an e-commerce operating system that centralises cross-border operations — is emerging as a strategic ally for DTC brands pursuing global expansion. BoF sits down with co-founder and CEO Sam Atkinson to learn about his vision for unified commerce.
Big Tech and Fashion Think They’ve Finally Figured Out Smart Glasses
Tech giants like Meta and Google are striking big deals and announcing new eyewear partnerships on smart glasses after a decade of failed attempts to make the devices fashionable.
Big Tech and Fashion Think They’ve Finally Figured Out Smart Glasses
Tech giants like Meta and Google are striking big deals and announcing new eyewear partnerships on smart glasses after a decade of failed attempts to make the devices fashionable.
THE NEWS IN BRIEF
Google and Samsung Reveal Designs of Upcoming Smart Glasses
The companies are collaborating with eyewear makers Warby Parker and Gentle Monster.
Exclusive: Vêtir Valued at $150 Million in New Funding Round
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.
Amazon Brings AI Update to Its Shopping Search Bar
The tool generates product comparisons or suggestions and will appear by default starting this week for US-based users.
Allbirds Sinks as 582% AI Surge Comes to Screeching Halt
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
Allbirds Soars 461% After Sneaker Firm Rebrands as AI Stock
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.
Meta Smart Glasses With Display Face Obstacles to EU Rollout
The new Meta Ray-Ban glasses have been withheld from the EU due to issues such as supply constraints and EU regulations on removable batteries.
Court Temporarily Allows Perplexity AI Shopping ‘Agents’ on Amazon
The decision has put a hold on a previous ruling that had blocked Perplexity’s agents from shopping on Amazon.