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The Business of Fashion

Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Bits & Bytes | China's Social Media Shut-Down, Wearable Tech to Double by 2021

This week, Chinese luxury brands are concerned after the government closes 60 social media accounts, while wearable tech looks likely to double in size within four years.

Bits & Bytes | China's Social Media Shut-Down, Wearable Tech to Double by 2021

This week, Chinese luxury brands are concerned after the government closes 60 social media accounts, while wearable tech looks likely to double in size within four years.

EBay to Match Prices in Bid to Attract Shoppers

The company said it would match top competitors' prices for a number of popular products in an effort to lure customers, as part as a longer term strategy to catch up to its rivals in e-commerce.

EBay to Match Prices in Bid to Attract Shoppers

The company said it would match top competitors' prices for a number of popular products in an effort to lure customers, as part as a longer term strategy to catch up to its rivals in e-commerce.

Bits & Bytes | Digital Darwinism, 45 Percent of Retailers Plan to Use AI

This week, how to survive in an age of ‘digital darwinism’ and why deep knowledge of logistics and tech is more important than fashion and marketing expertise for today’s apparel CEOs.

Bits & Bytes | Digital Darwinism, 45 Percent of Retailers Plan to Use AI

This week, how to survive in an age of ‘digital darwinism’ and why deep knowledge of logistics and tech is more important than fashion and marketing expertise for today’s apparel CEOs.

Op-Ed | The Age of Digital Darwinism

What does it take to survive and prosper in a luxury market where digital is becoming the new centre of a brand's gravity?

Op-Ed | The Age of Digital Darwinism

What does it take to survive and prosper in a luxury market where digital is becoming the new centre of a brand's gravity?

Bits & Bytes | Snap’s New Spectacles May Include AR, Google’s Fashion Archive

This week, sources suggested that Snap’s second generation video glasses could include Augmented Reality features, while Google launched a new digital fashion archive.

Bits & Bytes | Snap’s New Spectacles May Include AR, Google’s Fashion Archive

This week, sources suggested that Snap’s second generation video glasses could include Augmented Reality features, while Google launched a new digital fashion archive.

Why Is Google Digitising the World's Fashion Archives?

For years, Google has been digitising the world’s museums, making cultural artefacts accessible in extraordinary detail to millions of internet users. Now it’s turning to fashion.

Why Is Google Digitising the World's Fashion Archives?

For years, Google has been digitising the world’s museums, making cultural artefacts accessible in extraordinary detail to millions of internet users. Now it’s turning to fashion.

What Mary Meeker's 2017 Internet Trends Report Means for Fashion

The technology soothsayer has released her annual report, offering insights into the evolution of online advertising, the unbundling of media and the gamification of society.

What Mary Meeker's 2017 Internet Trends Report Means for Fashion

The technology soothsayer has released her annual report, offering insights into the evolution of online advertising, the unbundling of media and the gamification of society.

How Will Farfetch Make the Mother of All Fashion-Tech Exits?

With the launch of an ambitious 'operating system' and brand-building guidance from Natalie Massenet, Farfetch is planning to go public. What will it take?

How Will Farfetch Make the Mother of All Fashion-Tech Exits?

With the launch of an ambitious 'operating system' and brand-building guidance from Natalie Massenet, Farfetch is planning to go public. What will it take?

Bits & Bytes | Bots Capitalise on Supreme's Success, The Mass Customisation Revolution

This week, how botmakers are profiting from the demand for streetwear's biggest labels, while knitwear machinery is personalising the apparel industry.

Bits & Bytes | Bots Capitalise on Supreme's Success, The Mass Customisation Revolution

This week, how botmakers are profiting from the demand for streetwear's biggest labels, while knitwear machinery is personalising the apparel industry.

Bits & Bytes | Fashion Embraces Hackathons, Interactive Clothing and More...

This week, fashion belatedly taps the talent opportunity in hackathons, while biosensors woven into fabric reimagine the body's interaction with clothing.

Bits & Bytes | Fashion Embraces Hackathons, Interactive Clothing and More...

This week, fashion belatedly taps the talent opportunity in hackathons, while biosensors woven into fabric reimagine the body's interaction with clothing.

Shopify Plans 5.5 Million Share Sale to Help Fund Growth

The company is taking advantage of record prices to sell shares and keep up its brisk pace of growth. Money from the sale will be used to boost network infrastructure, bolster marketing and fund potential future acquisitions.

Shopify Plans 5.5 Million Share Sale to Help Fund Growth

The company is taking advantage of record prices to sell shares and keep up its brisk pace of growth. Money from the sale will be used to boost network infrastructure, bolster marketing and fund potential future acquisitions.

Inside 24 Sèvres, LVMH’s New Multi-Brand E-Commerce Play

LVMH chief digital officer Ian Rogers speaks to BoF’s Imran Amed about the strategy behind the conglomerate’s long-awaited return to multi-brand fashion e-commerce.

Inside 24 Sèvres, LVMH’s New Multi-Brand E-Commerce Play

LVMH chief digital officer Ian Rogers speaks to BoF’s Imran Amed about the strategy behind the conglomerate’s long-awaited return to multi-brand fashion e-commerce.

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