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The Business of Fashion

Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Investors Bet Big on Shopping App From Stitch Fix Alum

Julie Bornstein's mysterious new e-commerce platform wants to connect consumers with a personalised offering of brands. Will she succeed where others have failed?

Investors Bet Big on Shopping App From Stitch Fix Alum

Julie Bornstein's mysterious new e-commerce platform wants to connect consumers with a personalised offering of brands. Will she succeed where others have failed?

Snap Launches Dynamic Ads to Draw More Advertisers

The tech company's new advertising strategy will help it compete for digital ad dollars in a market dominated by Google and Facebook.

Snap Launches Dynamic Ads to Draw More Advertisers

The tech company's new advertising strategy will help it compete for digital ad dollars in a market dominated by Google and Facebook.

Instagram Introduces Threads, Taking on Snapchat Messaging

The application will allow users to stay in close contact with a small circle of people, automatically sharing videos and statuses with them.

Instagram Introduces Threads, Taking on Snapchat Messaging

The application will allow users to stay in close contact with a small circle of people, automatically sharing videos and statuses with them.

Engaging the ‘Evolved’ Consumer

Facebook’s global head of luxury shares how consumer behaviour is evolving on its platforms and why both the tech giant and the fashion and luxury businesses must embrace transparency to engage the new generation.

Engaging the ‘Evolved’ Consumer

Facebook’s global head of luxury shares how consumer behaviour is evolving on its platforms and why both the tech giant and the fashion and luxury businesses must embrace transparency to engage the new generation.

A New Game Could Be Fashion’s Farmville. Will People Pay to Play?

Former Harpers Bazaar UK Editor-in-Chief Lucy Yeomans is behind Drest, a new fashion styling game. She's betting access to Farfetch's selection and sponsored challenges from Gucci will convince users to pay for virtual goods.

A New Game Could Be Fashion’s Farmville. Will People Pay to Play?

Former Harpers Bazaar UK Editor-in-Chief Lucy Yeomans is behind Drest, a new fashion styling game. She's betting access to Farfetch's selection and sponsored challenges from Gucci will convince users to pay for virtual goods.

Rent the Runway Offers Cash and Apologies to Angry Customers

 The fashion rental startup will cease taking new subscribers and pay some users $200 as it responds to complaints about supply chain failures.

Rent the Runway Offers Cash and Apologies to Angry Customers

 The fashion rental startup will cease taking new subscribers and pay some users $200 as it responds to complaints about supply chain failures.

The New Ways Retailers Are Watching You Shop

Retailers are using cameras and smartphones to track customers' every move. But is the data pulled from this technology worth the privacy backlash?

The New Ways Retailers Are Watching You Shop

Retailers are using cameras and smartphones to track customers' every move. But is the data pulled from this technology worth the privacy backlash?

Alibaba Leads Investment in Taiwanese Augmented Reality Start-Up

Alibaba will use Perfect Corp’s virtual try-on technology when selling products like lipstick and eyeliner on its Taobao and Tmall online shopping platforms.

Alibaba Leads Investment in Taiwanese Augmented Reality Start-Up

Alibaba will use Perfect Corp’s virtual try-on technology when selling products like lipstick and eyeliner on its Taobao and Tmall online shopping platforms.

Why Start-Ups Keep Trying to Invent the Closet From Clueless

EditorialistYX, the latest product that promises a digital closet, is betting that personalisation is the future of e-commerce.

Why Start-Ups Keep Trying to Invent the Closet From Clueless

EditorialistYX, the latest product that promises a digital closet, is betting that personalisation is the future of e-commerce.

Fake Allbirds and Glossier Dupes: DTC Brands Are Battling Counterfeits and Knockoffs

Direct-to-consumer brands like Allbirds, Glossier and Rothy’s are battling counterfeiters and copycats. These startups now face a problem even big-budgeted luxury brands can't fix.

Fake Allbirds and Glossier Dupes: DTC Brands Are Battling Counterfeits and Knockoffs

Direct-to-consumer brands like Allbirds, Glossier and Rothy’s are battling counterfeiters and copycats. These startups now face a problem even big-budgeted luxury brands can't fix.

Snapchat Is Back in Fashion

Many brands fled Snapchat for greener pastures on Facebook and Instagram. But those that stuck around have found Snapchat is a winning platform to reach Gen Z.

Snapchat Is Back in Fashion

Many brands fled Snapchat for greener pastures on Facebook and Instagram. But those that stuck around have found Snapchat is a winning platform to reach Gen Z.

How Fashion Brands Predict the Future

Inventory management is a mystery to even the biggest players in the space because it requires not only nimble decision-making on the production side as orders roll in but also a sense of fortune-telling. Recent technology, however, could be a major game changer — but only if retailers do it right.

How Fashion Brands Predict the Future

Inventory management is a mystery to even the biggest players in the space because it requires not only nimble decision-making on the production side as orders roll in but also a sense of fortune-telling. Recent technology, however, could be a major game changer — but only if retailers do it right.

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