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The Business of Fashion

Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

World Athletics Puts the Brakes on Nike’s Record-Breaking Shoes

The sports giant unleashed the Vaporfly in 2016 and various versions have quickly come to dominate the elite and 'serious recreational' side of road running.

World Athletics Puts the Brakes on Nike’s Record-Breaking Shoes

The sports giant unleashed the Vaporfly in 2016 and various versions have quickly come to dominate the elite and 'serious recreational' side of road running.

H&M Says Data Protection Breaches Unacceptable

The company is cooperating with the local data protection supervisory authority in its investigation into the matter.

H&M Says Data Protection Breaches Unacceptable

The company is cooperating with the local data protection supervisory authority in its investigation into the matter.

Report: Athletics Body to Tighten Rules After Nike's Vaporfly Helps Break Records

The reported change in regulations comes after the Vaporfly brand sparked debate about 'technological doping.'

Report: Athletics Body to Tighten Rules After Nike's Vaporfly Helps Break Records

The reported change in regulations comes after the Vaporfly brand sparked debate about 'technological doping.'

Why a Ban on Vaporfly Shoe Could Boost Nike's Bottom Line

The controversial shoe is said to give runners an unfair advantage due to high-tech carbon plate and foam sole technology.

Why a Ban on Vaporfly Shoe Could Boost Nike's Bottom Line

The controversial shoe is said to give runners an unfair advantage due to high-tech carbon plate and foam sole technology.

Fashion’s Biological Revolution

The fashion and beauty industries will benefit from a biological revolution that could transform value chains, change society and potentially mitigate pressure on the environment. As scientific breakthroughs unfold, we expect more partnerships between large brands and start-ups, deeper research, and increasing commercialisation of these ground-breaking innovations.

Fashion’s Biological Revolution

The fashion and beauty industries will benefit from a biological revolution that could transform value chains, change society and potentially mitigate pressure on the environment. As scientific breakthroughs unfold, we expect more partnerships between large brands and start-ups, deeper research, and increasing commercialisation of these ground-breaking innovations.

Off-Price Retailers Are Now Selling Online. Will Shoppers Follow?

Marshalls is the latest off-price chain to launch e-commerce, and outlet malls are experimenting with web sales as well. Can they compete in an online marketplace already crowded with discounts?

Off-Price Retailers Are Now Selling Online. Will Shoppers Follow?

Marshalls is the latest off-price chain to launch e-commerce, and outlet malls are experimenting with web sales as well. Can they compete in an online marketplace already crowded with discounts?

The Year Ahead: How to Get Ready for a Digital Recalibration

Valuations of digital fashion players have reached dizzying levels and, despite a slew of high-profile IPOs and private firms achieving unicorn status, investor sentiment is taking a turn for the worse.

The Year Ahead: How to Get Ready for a Digital Recalibration

Valuations of digital fashion players have reached dizzying levels and, despite a slew of high-profile IPOs and private firms achieving unicorn status, investor sentiment is taking a turn for the worse.

Facebook Acquired a Start-up to Build a Live Shopping Feature

The social media company is working with Packagd to create a feature that will let users make purchases while watching live video broadcasts.

Facebook Acquired a Start-up to Build a Live Shopping Feature

The social media company is working with Packagd to create a feature that will let users make purchases while watching live video broadcasts.

Blockchain CEO Pleads Guilty to Fraud

Eran Eyal admitted fraud in connection with an estimated $42.5 million initial coin offering by his blockchain startup.

Blockchain CEO Pleads Guilty to Fraud

Eran Eyal admitted fraud in connection with an estimated $42.5 million initial coin offering by his blockchain startup.

The 5G Hype: What’s The Signal In The Noise?

Is 5G a wireless revolution or simply the natural step in technology's evolution? Mary Clark, William Webb and Brad Grossman took to the BOF VOICES stage to go behind buzz.

The 5G Hype: What’s The Signal In The Noise?

Is 5G a wireless revolution or simply the natural step in technology's evolution? Mary Clark, William Webb and Brad Grossman took to the BOF VOICES stage to go behind buzz.

Google Unveils Machine Learning Project, in Partnership with BoF

Spearheaded by Google’s artist-in-residence Cyril Diagne and announced in VOICES 2017, the tool maps out 144,000 runway looks from the past three years, and allows users to upload their own photos to find dozens of similar runway outfits.

Google Unveils Machine Learning Project, in Partnership with BoF

Spearheaded by Google’s artist-in-residence Cyril Diagne and announced in VOICES 2017, the tool maps out 144,000 runway looks from the past three years, and allows users to upload their own photos to find dozens of similar runway outfits.

Dude, Where Is My Flying Car?

Cars changed everything from shopping to warfare. What will the next chapter of mobility look like? Andrew Blau offers answers — and more questions — on stage at #BoFVoices.

Dude, Where Is My Flying Car?

Cars changed everything from shopping to warfare. What will the next chapter of mobility look like? Andrew Blau offers answers — and more questions — on stage at #BoFVoices.

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