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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

The New Normal: The Innovation Imperative Is Here to Stay

Companies will need to embed crisis-born innovations into long-term strategies to future-proof their business models, resulting in radical and enduring changes to their organisations and the wider industry, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

The New Normal: The Innovation Imperative Is Here to Stay

Companies will need to embed crisis-born innovations into long-term strategies to future-proof their business models, resulting in radical and enduring changes to their organisations and the wider industry, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.


The New Normal: Digital Is Set For a Step Change

Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

The New Normal: Digital Is Set For a Step Change

Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.


Asos Plans Equity Increase and Debt Extension

Shares in ASOS closed up 34 percent, paring 2020 losses to 54 percent.

Asos Plans Equity Increase and Debt Extension

Shares in ASOS closed up 34 percent, paring 2020 losses to 54 percent.


Amazon to Delay Prime Day Event Due to Coronavirus

The e-commerce giant is delaying its most important shopping day of the year.

Amazon to Delay Prime Day Event Due to Coronavirus

The e-commerce giant is delaying its most important shopping day of the year.


The Fashion-Tech Tools Getting a Boost As Covid-19 Takes Hold

As businesses pivot to remote working and e-commerce, specialist digital platforms catering to the fashion industry seem set to grow.

The Fashion-Tech Tools Getting a Boost As Covid-19 Takes Hold

As businesses pivot to remote working and e-commerce, specialist digital platforms catering to the fashion industry seem set to grow.


Tencent Sees WeChat Usage Surge

The Chinese social media giant said the coronavirus outbreak drove 8 billion visits to its social media platform.

Tencent Sees WeChat Usage Surge

The Chinese social media giant said the coronavirus outbreak drove 8 billion visits to its social media platform.


Amazon to Sell Cashierless Technology to Retailers

The e-commerce platform has reportedly signed several deals selling its Just Walk Out service, as seen in Amazon Go stores.

Amazon to Sell Cashierless Technology to Retailers

The e-commerce platform has reportedly signed several deals selling its Just Walk Out service, as seen in Amazon Go stores.


Will Fashion Ever Really Embrace Amazon?

Some brands see Amazon as the most-efficient way to find new customers — but selling via the e-commerce giant can be more trouble than it's worth. A careful and cautious strategy could set fashion brands ahead in 2020.

Will Fashion Ever Really Embrace Amazon?

Some brands see Amazon as the most-efficient way to find new customers — but selling via the e-commerce giant can be more trouble than it's worth. A careful and cautious strategy could set fashion brands ahead in 2020.


Farfetch Does Drops Now, Too

The platform will offer limited-edition, exclusive products on its app as part of an effort to get more shoppers engaging more often with its offering.

Farfetch Does Drops Now, Too

The platform will offer limited-edition, exclusive products on its app as part of an effort to get more shoppers engaging more often with its offering.


Shopify Forecasts Full-Year Revenue Above Estimates

For 2020, the e-commerce company predicts revenue in a range of $2.13 billion to $2.16 billion.

Shopify Forecasts Full-Year Revenue Above Estimates

For 2020, the e-commerce company predicts revenue in a range of $2.13 billion to $2.16 billion.


Nike's New Shoe Aims To Outrun 'Tech Doping' Furore

The Alphafly shoe complies with limits set by World Athletics, which recently banned Nike's Vaporfly sneakers for giving runners an unfair advantage.

Nike's New Shoe Aims To Outrun 'Tech Doping' Furore

The Alphafly shoe complies with limits set by World Athletics, which recently banned Nike's Vaporfly sneakers for giving runners an unfair advantage.


The Fashion Rental Market Tested and Explained: Who Has the Best Service?

BoF tried out five of the most popular fashion rental services. The verdict? While renting solves some pain points, the promise of an infinite closet has yet to be fulfilled.

The Fashion Rental Market Tested and Explained: Who Has the Best Service?

BoF tried out five of the most popular fashion rental services. The verdict? While renting solves some pain points, the promise of an infinite closet has yet to be fulfilled.