The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.
The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.
The buzzy brand, which used the technology to help design the collection it showed at New York Fashion Week, appears to be the first to use it to create physical runway looks, or at least the first to acknowledge it.
The buzzy brand, which used the technology to help design the collection it showed at New York Fashion Week, appears to be the first to use it to create physical runway looks, or at least the first to acknowledge it.
The app’s Shop feature, which has gone live for some US users, is plagued by the same problems with a free-for-all marketplace Amazon has faced.
The app’s Shop feature, which has gone live for some US users, is plagued by the same problems with a free-for-all marketplace Amazon has faced.
The internet helped men find community in clothing but has also fostered a mentality that prioritises scoring points online, according to Derek Guy, aka ‘Menswear Guy,’ who has inadvertently become one of social media’s most prominent men’s fashion commentators.
The internet helped men find community in clothing but has also fostered a mentality that prioritises scoring points online, according to Derek Guy, aka ‘Menswear Guy,’ who has inadvertently become one of social media’s most prominent men’s fashion commentators.
The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement.
The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement.
One start-up is trying to shake up the lucrative and entrenched off-price ecosystem by building an online marketplace to more efficiently connect sellers and buyers of retail’s excess inventory.
One start-up is trying to shake up the lucrative and entrenched off-price ecosystem by building an online marketplace to more efficiently connect sellers and buyers of retail’s excess inventory.
Like the internet back in 1993, AI is still in its infancy. It’s impossible to predict exactly where it will take us, but things are developing quickly and in many incredible ways, writes Imran Amed.
Like the internet back in 1993, AI is still in its infancy. It’s impossible to predict exactly where it will take us, but things are developing quickly and in many incredible ways, writes Imran Amed.
Mo Gawdat, an artificial intelligence expert and former chief business officer of Google X, explains how humans have the power to turn AI into a positive force that benefits society.
Mo Gawdat, an artificial intelligence expert and former chief business officer of Google X, explains how humans have the power to turn AI into a positive force that benefits society.
A “super app” combining social media, payments, shopping and more would theoretically be a major step to unlocking social commerce and livestream shopping in the West, and Elon Musk says that’s exactly what he wants to build. He shouldn’t get his hopes up.
A “super app” combining social media, payments, shopping and more would theoretically be a major step to unlocking social commerce and livestream shopping in the West, and Elon Musk says that’s exactly what he wants to build. He shouldn’t get his hopes up.
Executives have been highlighting the technology more often on earnings calls, suggesting more businesses are adopting it — and maybe giving it a shoutout to impress investors.
Executives have been highlighting the technology more often on earnings calls, suggesting more businesses are adopting it — and maybe giving it a shoutout to impress investors.
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.
The companies are collaborating with eyewear makers Warby Parker and Gentle Monster.
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.
The tool generates product comparisons or suggestions and will appear by default starting this week for US-based users.
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.
The new Meta Ray-Ban glasses have been withheld from the EU due to issues such as supply constraints and EU regulations on removable batteries.