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Retail

Analysis and advice from the front lines of the retail transformation.

The Unpredictable Consumer Strikes Again

This week, back-to-school shopping peaks in the US, and retailers are betting parents will spend big despite the slowing economy. They’ve been wrong before though. Plus, BoF tells you what else to watch for in the coming week.

The Unpredictable Consumer Strikes Again

This week, back-to-school shopping peaks in the US, and retailers are betting parents will spend big despite the slowing economy. They’ve been wrong before though. Plus, BoF tells you what else to watch for in the coming week.


J.Crew’s and Gap’s Comeback Playbooks Couldn’t Be More Different. Only One Is Working

Last year, the American retailers hired big fashion names to breathe life into their brands. But as the collections released this week show, the similarities end there.

J.Crew’s and Gap’s Comeback Playbooks Couldn’t Be More Different. Only One Is Working

Last year, the American retailers hired big fashion names to breathe life into their brands. But as the collections released this week show, the similarities end there.


The Debrief | How Skims Took on Victoria’s Secret and Spanx

Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.

The Debrief | How Skims Took on Victoria’s Secret and Spanx

Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.


The J.Crew Comeback Starts Now

With its new menswear collection under creative director Brendon Babenzien, the retailer has its best shot in years at returning to the fashion zeitgeist.

The J.Crew Comeback Starts Now

With its new menswear collection under creative director Brendon Babenzien, the retailer has its best shot in years at returning to the fashion zeitgeist.


Navigating Retail’s New Era of Risk

In the post-Covid era, retailers who rethink their supply chains will lower their exposure to risk and unlock profound competitive advantage, argues Doug Stephens.

Navigating Retail’s New Era of Risk

In the post-Covid era, retailers who rethink their supply chains will lower their exposure to risk and unlock profound competitive advantage, argues Doug Stephens.


Fashion Magazine and Brand 032c Opens Berlin Store

The publication, which also created its first ready-to-wear line in 2018, will open its first stand-alone retail space on Saturday, July 23, at 11 am CET.

Fashion Magazine and Brand 032c Opens Berlin Store

The publication, which also created its first ready-to-wear line in 2018, will open its first stand-alone retail space on Saturday, July 23, at 11 am CET.


Yeezy Gap Brings a Dystopian Retail Experience to Stores

Clothes from the collaboration between Gap and rapper Kanye West went on sale in a physical Gap store for the first time today, in a blacked out space where clothes were piled into plastic bags.

Yeezy Gap Brings a Dystopian Retail Experience to Stores

Clothes from the collaboration between Gap and rapper Kanye West went on sale in a physical Gap store for the first time today, in a blacked out space where clothes were piled into plastic bags.


BoF LIVE | How to Navigate the Return of Wholesale

A panel of experts discuss how to work with third-party retailers and why since the pandemic pivot to e-commerce its easier than ever.

BoF LIVE | How to Navigate the Return of Wholesale

A panel of experts discuss how to work with third-party retailers and why since the pandemic pivot to e-commerce its easier than ever.


Why Fashion’s Inventory Problem Is Back (And How to Solve It)

A combination of shipping delays and misjudging consumer demand has caused stockpiles to come roaring back. Retailers are using discounts and more creative measures to bring them back down.

Why Fashion’s Inventory Problem Is Back (And How to Solve It)

A combination of shipping delays and misjudging consumer demand has caused stockpiles to come roaring back. Retailers are using discounts and more creative measures to bring them back down.


Snap-Backed Gen Z Resale Platform Raises $4.5 Million

Galaxy raised $4.5 million to power its personalised secondhand marketplace, inviting influencers and independent boutiques to sell on the app.

Snap-Backed Gen Z Resale Platform Raises $4.5 Million

Galaxy raised $4.5 million to power its personalised secondhand marketplace, inviting influencers and independent boutiques to sell on the app.


The Debrief | Navigating the Return of Wholesale

After a pandemic pivot to e-commerce, many brands are back to working with third-party retailers, this time, with better terms.

The Debrief | Navigating the Return of Wholesale

After a pandemic pivot to e-commerce, many brands are back to working with third-party retailers, this time, with better terms.


Gap Inc. CEO Sonia Syngal to Exit

The mall retailer has also tapped Horacio “Haio” Barbeito as chief executive of its Old Navy brand.

Gap Inc. CEO Sonia Syngal to Exit

The mall retailer has also tapped Horacio “Haio” Barbeito as chief executive of its Old Navy brand.