Under Armour Forecasts Steeper Annual Sales Decline
The athletic apparel maker is struggling with weak consumer demand amid macroeconomic uncertainty in its key North American market.
Retail
Analysis and advice from the front lines of the retail transformation.
The Debrief | The Trade War’s Off, For Now. What’s Next for Fashion?
The US and China's 90-day trade truce is welcome news for fashion, but uncertainty lingers. BoF’s Cathleen Chen and Marc Bain join The Debrief to break down the immediate impact, lasting challenges and strategies brands should adopt in uncertain times.
The Debrief | The Trade War’s Off, For Now. What’s Next for Fashion?
The US and China's 90-day trade truce is welcome news for fashion, but uncertainty lingers. BoF’s Cathleen Chen and Marc Bain join The Debrief to break down the immediate impact, lasting challenges and strategies brands should adopt in uncertain times.
Shein to Set up Huge Vietnam Warehouse in US Tariff Hedge, Reuters Reports
The fast-fashion e-tailer is leasing its first warehouse in Vietnam, in hopes of reducing exposure to unpredictable US-China trade tensions.
Shein to Set up Huge Vietnam Warehouse in US Tariff Hedge, Reuters Reports
The fast-fashion e-tailer is leasing its first warehouse in Vietnam, in hopes of reducing exposure to unpredictable US-China trade tensions.
The Tariff-Proof International Expansion Playbook
As the impact of tariffs on the industry sets in, a few American brands are turning their attention to overseas markets, and building resilient supply chains that can withstand indefinite uncertainty.
The Tariff-Proof International Expansion Playbook
As the impact of tariffs on the industry sets in, a few American brands are turning their attention to overseas markets, and building resilient supply chains that can withstand indefinite uncertainty.
Saks Bond Suffers $1 Billion Loss Before a Single Payment Is Made
Saks Global is now seeking even more money to shore up finances while bondholders, who face almost $1 billion in losses, have begun to question if they’ll receive a single interest payment.
Saks Bond Suffers $1 Billion Loss Before a Single Payment Is Made
Saks Global is now seeking even more money to shore up finances while bondholders, who face almost $1 billion in losses, have begun to question if they’ll receive a single interest payment.
The Debrief | TikTok, Tariffs and Luxury’s Fake News Problem
A wave of TikTok videos has fuelled a narrative that luxury bags and their counterfeits are made in the same factories. BoF’s Sarah Kent joins The Debrief to unpack what this says about consumer trust, supply chain secrecy and the growing backlash against brand mythology.
The Debrief | TikTok, Tariffs and Luxury’s Fake News Problem
A wave of TikTok videos has fuelled a narrative that luxury bags and their counterfeits are made in the same factories. BoF’s Sarah Kent joins The Debrief to unpack what this says about consumer trust, supply chain secrecy and the growing backlash against brand mythology.
With the Trade War on Pause, Here’s What’s Next for Fashion
Fashion let out a sigh of relief as the US and China announced a de-escalation of their punishing trade battle, but the industry can’t breathe easy just yet.
With the Trade War on Pause, Here’s What’s Next for Fashion
Fashion let out a sigh of relief as the US and China announced a de-escalation of their punishing trade battle, but the industry can’t breathe easy just yet.
Denim Enters Its ‘No Rules’ Era
Denim shapes — from the Millennial skinny resurgence to Gen-Z’s ultra-baggy obsession — have been polarising. Now, a number of trends coexist and rise and fall quicker, meaning navigating what’s in and what’s out has gotten trickier.
Denim Enters Its ‘No Rules’ Era
Denim shapes — from the Millennial skinny resurgence to Gen-Z’s ultra-baggy obsession — have been polarising. Now, a number of trends coexist and rise and fall quicker, meaning navigating what’s in and what’s out has gotten trickier.
Is This the End of Cheap Stuff in America?
As US sales of Shein and Temu plummet, some sustainability advocates make the case for an unlikely win in the movement toward conscious consumption under President Donald Trump’s protectionist trade policies.
Is This the End of Cheap Stuff in America?
As US sales of Shein and Temu plummet, some sustainability advocates make the case for an unlikely win in the movement toward conscious consumption under President Donald Trump’s protectionist trade policies.
Luxury Labels Ditch Steep China Discounts to Rebuild Value
Global fashion houses are reshaping their discount strategies in China, hoping to rebuild exclusivity and attract wealthy consumers amid an economic slowdown that has impacted middle-class spending.
Luxury Labels Ditch Steep China Discounts to Rebuild Value
Global fashion houses are reshaping their discount strategies in China, hoping to rebuild exclusivity and attract wealthy consumers amid an economic slowdown that has impacted middle-class spending.
Resale Welcomes a Wave of ‘Tariff-ied’ New Customers
While resale businesses are booming with a surge of new customers seeking value by shopping used amidst tariff-induced economic uncertainty, it creates more urgency for resale to innovate.
Resale Welcomes a Wave of ‘Tariff-ied’ New Customers
While resale businesses are booming with a surge of new customers seeking value by shopping used amidst tariff-induced economic uncertainty, it creates more urgency for resale to innovate.
How Spain’s Indie Fashion Scene Nailed Global Growth
Brands including La Veste, Gimaguas and Flabelus have become the hot alternative to Europe's usual French and Scandinavian labels. Customers in cities like New York can't get enough.
How Spain’s Indie Fashion Scene Nailed Global Growth
Brands including La Veste, Gimaguas and Flabelus have become the hot alternative to Europe's usual French and Scandinavian labels. Customers in cities like New York can't get enough.
Skechers’ $9.4 Billion Blockbuster Buyout, Explained
The comfort sneaker brand’s $63-per-share acquisition by the Brazilian private equity firm 3G shocked both the fashion and financial worlds.
Skechers’ $9.4 Billion Blockbuster Buyout, Explained
The comfort sneaker brand’s $63-per-share acquisition by the Brazilian private equity firm 3G shocked both the fashion and financial worlds.
THE NEWS IN BRIEF
Skims to Enter India Through Partnership With Reliance Brands
The luxury arm of Reliance Retail will operate the Skims brand across physical and digital channels, beginning with Delhi and Mumbai.
EBay Gives Solid Outlook, Says It Paid More to Acquire Depop
The resale marketplace beat sales and profit expectations but said its purchase price for Depop was $200 million more than initially announced.
Shopify Shares Soar as Revenue Outlook Beats Estimates
Shares surged after the company's third-quarter revenue outlook beat expectations, strengthening the view that it faces limited disruption from AI.
Next Upgrades Profit Outlook Again on Strong Summer Spending
The UK retailer said it benefited from sunny weather and the release of some “pent-up demand” in the Middle East and northern Europe.
Report: Abercrombie to Seek Fresh Backers for China Business
The US-listed company is conducting a review of its Chinese assets and may sell a stake in the unit, which could be valued at several hundred million dollars, Bloomberg reported.
Shein Seeks $30 Billion to $40 Billion Valuation for August IPO, Sources Say
The valuation target marks a dramatic reset for Shein, which plans to launch its IPO as early as mid-August, three people familiar with the matter said.
Zalando Narrows Profit Outlook, Sees Growth at Lower End of Range
The online fashion retailer said 2026 revenue and growth will land in the lower half of its previously guided range and narrowed its adjusted operating profit outlook.