Under Armour Forecasts Steeper Annual Sales Decline
The athletic apparel maker is struggling with weak consumer demand amid macroeconomic uncertainty in its key North American market.
Retail
Analysis and advice from the front lines of the retail transformation.
This Week: Three Questions for Retailers
Sneakers, lipstick and of course, tariffs, will be on investors’ minds as companies report quarterly results.
This Week: Three Questions for Retailers
Sneakers, lipstick and of course, tariffs, will be on investors’ minds as companies report quarterly results.
Cult Swim Brand Hunza G Goes for Growth
Following a management buyout, creative director Georgiana Huddart and new CEO Krishna Nikhil lay out their plans to double the crinkly one-size-fits-all British swimwear label’s annual sales to £60 million over the next two years.
Cult Swim Brand Hunza G Goes for Growth
Following a management buyout, creative director Georgiana Huddart and new CEO Krishna Nikhil lay out their plans to double the crinkly one-size-fits-all British swimwear label’s annual sales to £60 million over the next two years.
Target Cuts Sales Forecast on Shopper Pullback, Tariff Hit
The retailer now expects net sales to decline by a low single digit this year, down from previous guidance for an increase of about 1 percent.
Target Cuts Sales Forecast on Shopper Pullback, Tariff Hit
The retailer now expects net sales to decline by a low single digit this year, down from previous guidance for an increase of about 1 percent.
BoF Masterclass | How Brands Build Genuine Communities
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “How Brands Build Genuine Communities.”
BoF Masterclass | How Brands Build Genuine Communities
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “How Brands Build Genuine Communities.”
Global Retailers’ Tariff Strategy Risks Spreading Pain Beyond US Consumer
Brands like Birkenstock and Pandora are considering raising prices in markets outside the US to offset the impact of tariffs.
Global Retailers’ Tariff Strategy Risks Spreading Pain Beyond US Consumer
Brands like Birkenstock and Pandora are considering raising prices in markets outside the US to offset the impact of tariffs.
With Financing Push, Saks Global Looks to Buy Some Time
A deal to secure $500 million in new financing may push out a reckoning. But falling sales, looming payments to vendors and creditors continue to dog the luxury retailer’s post-merger vision.
With Financing Push, Saks Global Looks to Buy Some Time
A deal to secure $500 million in new financing may push out a reckoning. But falling sales, looming payments to vendors and creditors continue to dog the luxury retailer’s post-merger vision.
When Parke Pops Up, Gen-Z Comes Out
The apparel brand, which has become a viral sensation on TikTok, hosted its largest pop-up yet over the weekend, attracting long lines of devoted fans.
When Parke Pops Up, Gen-Z Comes Out
The apparel brand, which has become a viral sensation on TikTok, hosted its largest pop-up yet over the weekend, attracting long lines of devoted fans.
This Week: Liberation Day’s Long Tail
As more retailers report earnings, the industry is hoping more countries follow China in reaching agreements to lower tariffs.
This Week: Liberation Day’s Long Tail
As more retailers report earnings, the industry is hoping more countries follow China in reaching agreements to lower tariffs.
The Next Sneaker Powerhouse?
Dick’s Sporting Goods’ surprise purchase of Foot Locker sets it up to be a major new player in the global sneaker market — if it can execute on its vision.
The Next Sneaker Powerhouse?
Dick’s Sporting Goods’ surprise purchase of Foot Locker sets it up to be a major new player in the global sneaker market — if it can execute on its vision.
The Tactics Small Brands Are Using to Navigate Tariffs
Amid global trade uncertainty, independent brands with strong US customer bases need to rethink everything, from pricing and production to warehousing and long-term market strategy.
The Tactics Small Brands Are Using to Navigate Tariffs
Amid global trade uncertainty, independent brands with strong US customer bases need to rethink everything, from pricing and production to warehousing and long-term market strategy.
Retail’s Looming Inventory Problem
Amid tariff whiplash, retailers are scrambling to balance demand with delayed shipments. Too much stock — or too little — could spell disaster for fall and holiday collections.
Retail’s Looming Inventory Problem
Amid tariff whiplash, retailers are scrambling to balance demand with delayed shipments. Too much stock — or too little — could spell disaster for fall and holiday collections.
The Debrief | The Trade War’s Off, For Now. What’s Next for Fashion?
The US and China's 90-day trade truce is welcome news for fashion, but uncertainty lingers. BoF’s Cathleen Chen and Marc Bain join The Debrief to break down the immediate impact, lasting challenges and strategies brands should adopt in uncertain times.
The Debrief | The Trade War’s Off, For Now. What’s Next for Fashion?
The US and China's 90-day trade truce is welcome news for fashion, but uncertainty lingers. BoF’s Cathleen Chen and Marc Bain join The Debrief to break down the immediate impact, lasting challenges and strategies brands should adopt in uncertain times.
THE NEWS IN BRIEF
Skims to Enter India Through Partnership With Reliance Brands
The luxury arm of Reliance Retail will operate the Skims brand across physical and digital channels, beginning with Delhi and Mumbai.
EBay Gives Solid Outlook, Says It Paid More to Acquire Depop
The resale marketplace beat sales and profit expectations but said its purchase price for Depop was $200 million more than initially announced.
Shopify Shares Soar as Revenue Outlook Beats Estimates
Shares surged after the company's third-quarter revenue outlook beat expectations, strengthening the view that it faces limited disruption from AI.
Next Upgrades Profit Outlook Again on Strong Summer Spending
The UK retailer said it benefited from sunny weather and the release of some “pent-up demand” in the Middle East and northern Europe.
Report: Abercrombie to Seek Fresh Backers for China Business
The US-listed company is conducting a review of its Chinese assets and may sell a stake in the unit, which could be valued at several hundred million dollars, Bloomberg reported.
Shein Seeks $30 Billion to $40 Billion Valuation for August IPO, Sources Say
The valuation target marks a dramatic reset for Shein, which plans to launch its IPO as early as mid-August, three people familiar with the matter said.
Zalando Narrows Profit Outlook, Sees Growth at Lower End of Range
The online fashion retailer said 2026 revenue and growth will land in the lower half of its previously guided range and narrowed its adjusted operating profit outlook.