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Retail

Analysis and advice from the front lines of the retail transformation.

BoF LIVE: The Right Way to Do Plus-Size

Plus-size fashion is a multi-billion dollar market. Why do so many brands still struggle to get it right?


Take a Look Inside The Post-Pandemic Store

Vaccinated consumers finally returning to their favourite stores are in for a surprise. BoF outlines some of the biggest changes in retail.


What Ever Happened to Toms Shoes?

The Millennial favourite is evolving for a new generation after near-collapse


Anya Hindmarch to Open Five-Store ‘Village’ in London as Part of New Retail Strategy

The unusual retail concept will bring the brand’s playful wit to life through a mix of spaces dedicated to product, pop-up activities and a café.


To Sue or Not to Sue: Nike’s ‘Satan Shoe’ Conundrum

After a Brooklyn company sold 666 pairs of customised Nike Air Max 97s as ‘Satan Shoes’ in collaboration with queer rapper Lil Nas X, the sportswear giant sued to protect its brand. Was it the right move?


In Shaking Up the Stodgy Sport of Golf, Fashion Sees Green

A new wave of brands are bringing streetwear to the cloistered world of the links. But convincing players to trade in their khakis and polos for hoodies and sweats is a major undertaking.


H&M CEO Helena Helmersson’s Challenging Year

The executive’s first 14 months running the fast fashion giant were marked by the pandemic. Now her company’s at the centre of a backlash in China against retailers who criticise human rights abuses in the cotton-producing Xinjiang region.


Looking to the Summer, Fashion Retail Has a Renewed Sense of Occasion

US retailers are reporting growing sales of bright colours, flowy fabrics and dresses, but getting consumers to go back to high heels and suits will not be easy.


The Truth About Black Buying Power

African Americans are disproportionately interested in fashion goods but brands must end the scourge of ‘shopping while Black’ to seize the opportunity, argues Jason Campbell.


Manhattan’s Fifth Avenue Mired in $200 Million Retail Rent Fight

A few giant deals remain in gridlock and reduced demand has forced landlords to cut prices, signalling further obstacles to the shopping strip’s recovery.


Pangaia Won Over Consumers. Can It Do the Same for Businesses?

After generating $75 million in revenue in 2020 while staying profitable, the company needs to move beyond the pandemic uniform it helped to define in order to sustain its growth. In exclusive interviews with company executives, BoF examines Pangaia’s growth challenges and opportunities in B2B.


Where Next for Kith’s Hype Machine?

As the 10-year-old burgeoning sneaker and streetwear empire opens its first European store in Paris, founder Ronnie Fieg sits down for a rare interview.