The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Smartphones Make Catwalks Instantly Shoppable
NEW YORK, United States — Fashionistas who want the latest looks from New York's Fashion Week no longer need an invite to the exclusive event. A
Op-Ed | Digging For Diamonds Among China’s 'KOLs'
While leveraging Key Opinion Leaders ('KOLs') in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.
Adidas' Ongoing Uphill Battle Against Nike's Cool Factor
Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.
Op-Ed | Reshoring Garment Manufacturing is Viable and Scalable
There is a real opportunity to rebuild local manufacturing in a commercially viable and scalable way, argues Janice Wang.
Op-Ed | Photoshopped Fashion Ads Should Be Labelled
The Photoshopped images that appear in fashion and beauty advertising cause emotional and physical health issues in young women. It’s time these images are accompanied by clear disclosures, argue Camilla Olson and Samantha Jensen.
Reasserting the Role of the Fashion Press
Some fashion PRs are trying to control media coverage more bluntly than ever, says BoF’s editor-in-chief Imran Amed.
THE NEWS IN BRIEF
Nike Football Boss Says World Cup Final ‘Not What We Dreamed’
In a memo reviewed by Bloomberg News, Nike’s vice president and general manager of football acknowledged the tournament’s ending wasn’t the one the company hoped for.
Taylor Swift Weds in Dior Haute Couture by Jonathan Anderson
The couple also wore custom shoes by Christian Louboutin at their Madison Square Garden ceremony.
The Independents Acquires Production Firm Phantasm Group
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
Mazarine Buys Luxury PR Firm Bacchus
The acquisition bulks up the French creative group with expertise from Bacchus in engaging ultra-high-net-worth individuals.
Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.