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The Business of Fashion

Marketing

How new technologies and cultural shifts are rewiring fashion communications.

How Kitsuné Cultivated a Loyal Fashion Fanbase Through Music

PARIS, France — "Last week Kitsuné was in Tokyo. Monday we're in New York. Next weekend, we're having parties in Paris and Copenhagen the same night.

Fashion’s B Corporations Blend Business with Social Good

NEW YORK, United States — According to dominant corporate thinking, a company's fundamental purpose is the single-minded pursuit of financial profit.

South Korea Powers Up Duty-Free Sales as China Tourism Magnet

SEOUL, Korea — Already the world's biggest duty-free market, South Korea said on Wednesday it will issue more licenses for downtown duty-free shops,

Red Alert in Hong Kong

LONDON, United Kingdom — The Savigny Luxury Index ("SLI") fell sharply over the month, losing 4.2 percent versus a flat MSCI World Index ("MSCI") as

Sears Mimics Zara's Fast Fashion Approach

MEXICO CITY, Mexico — Carlos Slim, following the lead of fellow billionaire Amancio Ortega, is freshening up his Sears outlets in Mexico with an

Caroline Issa, A Beautiful Mind

LONDON, United Kingdom — Sitting opposite Caroline Issa, the 37-year-old chief executive and fashion director of London-based Tank magazine, one

Catching the Toiletpaper Virus

At Toiletpaper, artist Maurizio Cattelan and photographer Pierpaolo Ferrari are creating provocative, hyperreal imagery that has ‘infected’ fashion with its naughtiness, irony, humour and shock value.

Puma Returns to Roots in New Campaign

After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.

Little New in New York

The dichotomy between surprising shows and boring clothes explains the conundrum of contemporary fashion in New York and elsewhere, says BoF columnist Angelo Flaccavento.

Op-Ed | For Musicians, Fashion’s Double-Edged Sword

The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.

Smartphones Make Catwalks Instantly Shoppable

NEW YORK, United States — Fashionistas who want the latest looks from New York's Fashion Week no longer need an invite to the exclusive event. A

Op-Ed | Digging For Diamonds Among China’s 'KOLs'

While leveraging Key Opinion Leaders ('KOLs') in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.

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