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The Business of Fashion

Marketing

How new technologies and cultural shifts are rewiring fashion communications.

How Dolce & Gabbana Clawed Its Way Back From Cancellation

Despite a long string of Diet Prada-worthy missteps that had stylists, editors and celebrities alike boycotting the brand, it is once again a fixture on the red carpet. BoF tracked the fall and rise.

How Dolce & Gabbana Clawed Its Way Back From Cancellation

Despite a long string of Diet Prada-worthy missteps that had stylists, editors and celebrities alike boycotting the brand, it is once again a fixture on the red carpet. BoF tracked the fall and rise.

How to Launch an Influencer Brand in 2020

The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?

How to Launch an Influencer Brand in 2020

The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?

10 Ways to Win on Social

Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.

10 Ways to Win on Social

Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.

Op-Ed | This Election Year, Politics Is Good Business

For decades, corporate neutrality was the norm, but with a presidential election looming in the US, 2020 is set to be different. If they take the right approach, businesses can turn the next 11 months into an authentic branding opportunity, argues Hildy Kuryk.

Op-Ed | This Election Year, Politics Is Good Business

For decades, corporate neutrality was the norm, but with a presidential election looming in the US, 2020 is set to be different. If they take the right approach, businesses can turn the next 11 months into an authentic branding opportunity, argues Hildy Kuryk.

Why the Fashion Industry Is Betting Big on Jennifer Lopez

The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?

Why the Fashion Industry Is Betting Big on Jennifer Lopez

The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?

How to Grow a Brand Beyond a Buzz Moment

An “It” product or hot new brand can easily disappear from Instagram feeds within days, if not hours. Here’s how brands can turn an unexpected viral moment into long-term growth.

How to Grow a Brand Beyond a Buzz Moment

An “It” product or hot new brand can easily disappear from Instagram feeds within days, if not hours. Here’s how brands can turn an unexpected viral moment into long-term growth.

Case Study | How to Market a New Brand

Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.

Case Study | How to Market a New Brand

Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.

Remembering Ed Filipowski, Powerhouse Fashion PR

The Co-Chairman of New York-based agency KCD, who died on Friday at age 58, was best known for his keen eye for talent and no-nonsense approach.

Remembering Ed Filipowski, Powerhouse Fashion PR

The Co-Chairman of New York-based agency KCD, who died on Friday at age 58, was best known for his keen eye for talent and no-nonsense approach.

Sign of the Fashion PR Times: Black Frame Closes Its Doors

Fashion PR is increasingly diverging along data-driven and creative lines. For Black Frame founder Brian Phillips, closing the business will allow him to focus on the latter.

Sign of the Fashion PR Times: Black Frame Closes Its Doors

Fashion PR is increasingly diverging along data-driven and creative lines. For Black Frame founder Brian Phillips, closing the business will allow him to focus on the latter.

The Year Ahead: Are You Ready for Next Generation Social Networks?

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

The Year Ahead: Are You Ready for Next Generation Social Networks?

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

Beauty Brands Tap Tiktok Influencers for Holiday Campaigns

They see TikTok, which is owned by tech giant Beijing ByteDance Technology Co, as a cost-effective way to raise brand awareness with younger audiences.

Beauty Brands Tap Tiktok Influencers for Holiday Campaigns

They see TikTok, which is owned by tech giant Beijing ByteDance Technology Co, as a cost-effective way to raise brand awareness with younger audiences.

Why Brands Need a New Approach to Gifting

Public relations firms and fashion brands are rethinking their gifting strategies amid a backlash over excessive spending and wasteful packaging.

Why Brands Need a New Approach to Gifting

Public relations firms and fashion brands are rethinking their gifting strategies amid a backlash over excessive spending and wasteful packaging.

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