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The Business of Fashion

Marketing

How new technologies and cultural shifts are rewiring fashion communications.

Why Telfar Is Launching a Television Channel

The designer will release new products via a 24-hour television channel in a bid to beat the bots and build on an already flourishing fan community.

Why Telfar Is Launching a Television Channel

The designer will release new products via a 24-hour television channel in a bid to beat the bots and build on an already flourishing fan community.

Independents Acquires Bureau Betak at Valuation North of $70 Million

The events production company known for staging some of fashion’s most impactful shows generated more than $100 million in 2019. The deal is a bet on the return of big physical fashion events, albeit with a digital dimension.

Independents Acquires Bureau Betak at Valuation North of $70 Million

The events production company known for staging some of fashion’s most impactful shows generated more than $100 million in 2019. The deal is a bet on the return of big physical fashion events, albeit with a digital dimension.

Fashion’s Favourite Sport Returns to New York

This week, everyone will be talking about the US Open, Rakuten Fashion Week and results from Calvin Klein and Tommy Hilfiger parent PVH Corp.

Fashion’s Favourite Sport Returns to New York

This week, everyone will be talking about the US Open, Rakuten Fashion Week and results from Calvin Klein and Tommy Hilfiger parent PVH Corp.

Decoding the New Tiffany

This week, a Tiffany campaign featuring Beyoncé, Jay-Z, a Basquiat painting and a 128.54-carat diamond offered a window into how LVMH is bringing its playbook to its largest-ever acquisition and the advantages and challenges of marketing brands rooted in the 19th century in today’s world.

Decoding the New Tiffany

This week, a Tiffany campaign featuring Beyoncé, Jay-Z, a Basquiat painting and a 128.54-carat diamond offered a window into how LVMH is bringing its playbook to its largest-ever acquisition and the advantages and challenges of marketing brands rooted in the 19th century in today’s world.

Jay-Z and Beyoncé Pose With Basquiat Painting in First Images From Tiffany Campaign

The ‘About Love’ campaign features the couple in front of a private collection Jean-Michel Basquiat painting in Tiffany Blue.

Jay-Z and Beyoncé Pose With Basquiat Painting in First Images From Tiffany Campaign

The ‘About Love’ campaign features the couple in front of a private collection Jean-Michel Basquiat painting in Tiffany Blue.

Taking Brand Building Off the Back Burner

In the last year, many companies focused on short-term sales in a bid for survival. Now, they must shift their marketing strategy towards a hybrid approach that re-prioritises telling a brand’s story.

Taking Brand Building Off the Back Burner

In the last year, many companies focused on short-term sales in a bid for survival. Now, they must shift their marketing strategy towards a hybrid approach that re-prioritises telling a brand’s story.

Can a Brand Publish a Magazine People Actually Want to Read?

Many fashion and beauty brands have attempted ambitious editorial projects in recent years, with limited success. But they may be part of the secret to building deeper engagement with customers.

Can a Brand Publish a Magazine People Actually Want to Read?

Many fashion and beauty brands have attempted ambitious editorial projects in recent years, with limited success. But they may be part of the secret to building deeper engagement with customers.

Neiman Marcus ‘Reintroduces’ Itself to Customers In New Campaign

The American department store, which emerged from bankruptcy in 2020, is intent on convincing shoppers it is the premiere retail destination as people reenter the world.

Neiman Marcus ‘Reintroduces’ Itself to Customers In New Campaign

The American department store, which emerged from bankruptcy in 2020, is intent on convincing shoppers it is the premiere retail destination as people reenter the world.

The Intimates Business Is Changing. Can a 40 Year-Old Lingerie Company Keep Up?

The rise of start-ups like Skims and Parade have forced lingerie companies like Victoria’s Secret to evolve. Now, Cosabella, a decades-old lingerie company, is also rebranding to embrace a more inclusive image.

The Intimates Business Is Changing. Can a 40 Year-Old Lingerie Company Keep Up?

The rise of start-ups like Skims and Parade have forced lingerie companies like Victoria’s Secret to evolve. Now, Cosabella, a decades-old lingerie company, is also rebranding to embrace a more inclusive image.

Unpacking Tiffany’s Contentious New Ad Campaign

The 184-year-old American jeweller is claiming it is “Not your mother’s Tiffany,” angering some customers on social media. That may mean everything is going according to plan for new owner LVMH.

Unpacking Tiffany’s Contentious New Ad Campaign

The 184-year-old American jeweller is claiming it is “Not your mother’s Tiffany,” angering some customers on social media. That may mean everything is going according to plan for new owner LVMH.

Fashion’s Evolving Approach to the Olympics

An Olympics apparel partnership has long offered unparalleled brand visibility and prestige. But the unusual circumstances of this year’s games will bring changes that will last beyond Tokyo.

Fashion’s Evolving Approach to the Olympics

An Olympics apparel partnership has long offered unparalleled brand visibility and prestige. But the unusual circumstances of this year’s games will bring changes that will last beyond Tokyo.

Three Brands Looking to Strike Olympic Gold

This week, everyone will be talking about the start of the Tokyo Olympic Games and the lifting of lockdown restrictions in the UK.

Three Brands Looking to Strike Olympic Gold

This week, everyone will be talking about the start of the Tokyo Olympic Games and the lifting of lockdown restrictions in the UK.

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