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The Business of Fashion

Marketing

How new technologies and cultural shifts are rewiring fashion communications.

Why Gen-Z Yellow Will Never Be Millennial Pink

Gen-Z’s bright aesthetic may be rising in popularity, but the generation’s individualistic nature may keep it from becoming a full-blown phenomenon.

Why Gen-Z Yellow Will Never Be Millennial Pink

Gen-Z’s bright aesthetic may be rising in popularity, but the generation’s individualistic nature may keep it from becoming a full-blown phenomenon.

Supermodel Tatjana Patitz Dies, Aged 56

Patitz’s death was confirmed by her agent, Corinne Nicolas, who said the cause was illness — but did not disclose further details, reports Bloomberg.

Supermodel Tatjana Patitz Dies, Aged 56

Patitz’s death was confirmed by her agent, Corinne Nicolas, who said the cause was illness — but did not disclose further details, reports Bloomberg.

How Marketers Are Spending Their Budgets in 2023

In a worsening economic climate, marketers will face pressure to divert dollars to tactics that directly drive sales. They shouldn’t lose sight of brand building in the process.

How Marketers Are Spending Their Budgets in 2023

In a worsening economic climate, marketers will face pressure to divert dollars to tactics that directly drive sales. They shouldn’t lose sight of brand building in the process.

Why Small Brands Are Poaching Athletes From Big Names Like Nike

After four years with Nike, the US tennis star Sloane Stephens is the latest to defect to a small, more athleisure-focussed apparel brand after an endorsement deal with a big name sportswear brand.

Why Small Brands Are Poaching Athletes From Big Names Like Nike

After four years with Nike, the US tennis star Sloane Stephens is the latest to defect to a small, more athleisure-focussed apparel brand after an endorsement deal with a big name sportswear brand.

The Year Ahead: Digital Marketing in the Age of Privacy

As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.

The Year Ahead: Digital Marketing in the Age of Privacy

As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.

The Best of BoF: Marketing’s Highs and Lows

Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.

The Best of BoF: Marketing’s Highs and Lows

Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.

What Fashion Needs to Know About Netflix’s New Ad Tier

Netflix argues that its audience size justifies the hefty price tag it plans to charge advertisers to place spots. Being an early advertiser on the biggest video streamer has its advantages, but there are a lot of potential downsides for smaller brands to consider.

What Fashion Needs to Know About Netflix’s New Ad Tier

Netflix argues that its audience size justifies the hefty price tag it plans to charge advertisers to place spots. Being an early advertiser on the biggest video streamer has its advantages, but there are a lot of potential downsides for smaller brands to consider.

Is Hot Pink Here to Stay?

The electric-pink hue has dominated fashion for the past year — thanks to a collusion of trends like Barbiecore and dopamine dressing, alongside major commitment from Pierpaolo Piccioli’s Valentino.

Is Hot Pink Here to Stay?

The electric-pink hue has dominated fashion for the past year — thanks to a collusion of trends like Barbiecore and dopamine dressing, alongside major commitment from Pierpaolo Piccioli’s Valentino.

Why Brands Cast Older Celebrities to Court Younger Consumers

J.Crew is the latest brand to tap older stars including Julianne Moore and Diane Keaton for its campaign even as it strives to win over Gen-Z. Will the strategy work?

Why Brands Cast Older Celebrities to Court Younger Consumers

J.Crew is the latest brand to tap older stars including Julianne Moore and Diane Keaton for its campaign even as it strives to win over Gen-Z. Will the strategy work?

At Mailchimp, Holistic Marketing Tools Designed to Scale SMEs

CMO Michelle Taite discusses how email marketing is changing and how Mailchimp is evolving beyond email platform into an all-in-one marketing service with data-backed automations, AI tools and analytics.

At Mailchimp, Holistic Marketing Tools Designed to Scale SMEs

CMO Michelle Taite discusses how email marketing is changing and how Mailchimp is evolving beyond email platform into an all-in-one marketing service with data-backed automations, AI tools and analytics.

What’s Driving the Model Casting Boom

A wider variety of people are able to become models today, and there’s more opportunities than ever to book jobs. But with that has brought increased competition and even diminished pay days.

What’s Driving the Model Casting Boom

A wider variety of people are able to become models today, and there’s more opportunities than ever to book jobs. But with that has brought increased competition and even diminished pay days.

The Real Value of Balenciaga’s Viral Trash Bag

The Demna-helmed label recently released an ire-inspiring $1,790 luxury ‘trash bag.’ BoF takes a look at some of the designer’s most notorious releases and the chatter they generated.

The Real Value of Balenciaga’s Viral Trash Bag

The Demna-helmed label recently released an ire-inspiring $1,790 luxury ‘trash bag.’ BoF takes a look at some of the designer’s most notorious releases and the chatter they generated.

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