Marc Jacobs Appoints New Chief Marketing Officer
Hearst veteran John Wattiker joins the American fashion house as CMO on the heels of its acquisition from LVMH by WHP Global and G-III.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
The Super Bowl’s Fashion Moment Has Arrived
After Salomon and E.l.f. experienced big bumps from the big game last year, brands of every stripe are looking to create their own moment as the San Francisco 49ers take on the Kansas City Chiefs.
Why WAGs Are Making a Fashion Comeback
This generation of wives and girlfriends of professional athletes are turning the cheeky title into a career, building followings on social media, inking brand partnerships and serving as connectors between the worlds of fashion and sport.
How TikTok’s ‘Mob Wives’ Are Fuelling the Resurgence in Fur
Characterised by animal prints, heavy gold jewellery, glossy leather trousers, perfectly coiffed hair and a massive fur coat, the mob wives aesthetic is breathing new life into the fur industry.
Inside the Nylon Bag’s Unlikely Rise to ‘It’ Status
In an era of soaring prices for luxury accessories, cheap, utilitarian nylon purses from brands like Lululemon and Uniqlo have become some of fashion’s most sought-after items.
How Fashion Brands Can Survive the 2024 US Election Minefield
Few companies see an upside in wading into what’s shaping up to be a long, toxic campaign. But after years of socially conscious messaging they can’t fully disengage either.
Why the Stars Are Flocking to Floral on Red Carpets This Year
While flowers are a perennial favourite for fashion designers, this crop of red-carpet creations is unusually diverse.
The Independents Acquires Atelier Athem
Fashion PR giant The Independents Group has acquired Atelier Athem, a Paris-based scenography firm.
Why Calvin Klein Ads Still Get People Talking
Steamy images of Jeremy Allen White and FKA Twigs pushed the brand — which has a well-documented history of courting controversy — to the centre of conversation once again, proving casting and timing plus a little bit of provocation can fuel relevance.
Op-Ed | Have We Reached Peak Influencer?
Chiara Ferragni’s legal troubles and tainted image are a sign the pendulum is swinging from influencer-led marketing back to traditional media.
Why 2024 Will Be the Year of the Brand
Even amid financial pressure, in 2024, marketers should focus on the strength of their brand, not the number of clicks on their Instagram ads.
How TikTok Is Reigniting the Sample Sale Craze
Formerly the domain of fashion insiders, sample sales have become a viral phenomenon on TikTok, with influencers dispensing tips, tricks — and sharing their product hauls.
The Year Ahead: The Alluring New Face of Influencer Marketing
From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.
THE NEWS IN BRIEF
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
Nike Football Boss Says World Cup Final ‘Not What We Dreamed’
In a memo reviewed by Bloomberg News, Nike’s vice president and general manager of football acknowledged the tournament’s ending wasn’t the one the company hoped for.
Taylor Swift Weds in Dior Haute Couture by Jonathan Anderson
The couple also wore custom shoes by Christian Louboutin at their Madison Square Garden ceremony.
The Independents Acquires Production Firm Phantasm Group
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
Mazarine Buys Luxury PR Firm Bacchus
The acquisition bulks up the French creative group with expertise from Bacchus in engaging ultra-high-net-worth individuals.
Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.