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The Business of Fashion

Marketing

How new technologies and cultural shifts are rewiring fashion communications.

Why Aimee Song Is Taking a Different Approach to the Influencer Brand

With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.

Why Aimee Song Is Taking a Different Approach to the Influencer Brand

With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.

Western Wear Was Already Big. Then Beyoncé Released Cowboy Carter.

The blockbuster album, whose cover features the pop star in a red, white, and blue Rodeo-inspired outfit, could be another watershed moment for the red-hot trend.

Western Wear Was Already Big. Then Beyoncé Released Cowboy Carter.

The blockbuster album, whose cover features the pop star in a red, white, and blue Rodeo-inspired outfit, could be another watershed moment for the red-hot trend.

The Independents Makes Its Second Acquisition in 2024

The fashion communications company is buying The Sunshine Company, a consultancy and creative agency based in London and Los Angeles.

The Independents Makes Its Second Acquisition in 2024

The fashion communications company is buying The Sunshine Company, a consultancy and creative agency based in London and Los Angeles.

Why Calvin Klein Needs More Than Jeremy Allen White to Grow

Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.

Why Calvin Klein Needs More Than Jeremy Allen White to Grow

Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

BoF and Ekimetrics brought together CMOs, CBOs and leaders from the New York fashion industry to discuss the shift from performance to brand marketing. Executives from Gucci, Givenchy, Versace, Estée Lauder, Victoria Beckham Beauty, Saks Fifth Avenue, Neiman Marcus Group, Ganni, Artizia, Anine Bing and Vestiaire Collective shared their insights.

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

BoF and Ekimetrics brought together CMOs, CBOs and leaders from the New York fashion industry to discuss the shift from performance to brand marketing. Executives from Gucci, Givenchy, Versace, Estée Lauder, Victoria Beckham Beauty, Saks Fifth Avenue, Neiman Marcus Group, Ganni, Artizia, Anine Bing and Vestiaire Collective shared their insights.

Calvin Klein, Levi’s and the Real Value of Marketing

Both brands are leaning on high-profile advertising campaigns to refresh their image. We’ll find out this week whether that’s translating into increased sales.

Calvin Klein, Levi’s and the Real Value of Marketing

Both brands are leaning on high-profile advertising campaigns to refresh their image. We’ll find out this week whether that’s translating into increased sales.

Lisa Frank Named CEO of Derris

With the appointment, Frank’s co-founder Jesse Derris will move into a chief strategy officer role at Derris’ parent company Orchestra.

Lisa Frank Named CEO of Derris

With the appointment, Frank’s co-founder Jesse Derris will move into a chief strategy officer role at Derris’ parent company Orchestra.

Unpacking Levi’s New Marketing Strategy

With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.

Unpacking Levi’s New Marketing Strategy

With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.

Temu and Shein Are the ‘Jaws’ of Digital Advertising

They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.

Temu and Shein Are the ‘Jaws’ of Digital Advertising

They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.

The Independents Continues Its Buying Spree With Kennedy Acquisition

The fashion PR company is buying the London-based consultancy and production agency.

The Independents Continues Its Buying Spree With Kennedy Acquisition

The fashion PR company is buying the London-based consultancy and production agency.

What’s Driving the Influencer Subscription Boom

As social media users tune out ads, content creators are putting more of their content behind a paywall. The hope is they can build a deeper connection with their followers – and make more money, too.

What’s Driving the Influencer Subscription Boom

As social media users tune out ads, content creators are putting more of their content behind a paywall. The hope is they can build a deeper connection with their followers – and make more money, too.

Coach Opens Its First Restaurant — in Jakarta

A Coach restaurant and coffee shop will open on March 4 next to one of the brand’s stores in the Indonesian capital.

Coach Opens Its First Restaurant — in Jakarta

A Coach restaurant and coffee shop will open on March 4 next to one of the brand’s stores in the Indonesian capital.

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