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Entrepreneurship

Analysis and advice on new fashion ventures, including key lessons for entrepreneurs.

What Brands Can Learn From Away's PR Crisis

Away's muddled response to a critical article sparked a weeks-long scandal. Here's how brands can avoid making the same mistake.

What Brands Can Learn From Away's PR Crisis

Away's muddled response to a critical article sparked a weeks-long scandal. Here's how brands can avoid making the same mistake.


Hill House Home Ramps Up With Fashion and Baby Push

The direct-to-consumer lifestyle brand has secured its first financing round ahead of the launch of its baby vertical, months after branching into leisure apparel.

Hill House Home Ramps Up With Fashion and Baby Push

The direct-to-consumer lifestyle brand has secured its first financing round ahead of the launch of its baby vertical, months after branching into leisure apparel.


How an Uncool Menswear Brand Struck It Big

Untuckit, the boastfully unfashionable but wildly popular American menswear company, is one of the biggest brands to emerge from the fashion start-up scene in recent years.

How an Uncool Menswear Brand Struck It Big

Untuckit, the boastfully unfashionable but wildly popular American menswear company, is one of the biggest brands to emerge from the fashion start-up scene in recent years.


Lessons From a Failed Start-Up

Customisable footwear brand Shoes of Prey was a start-up success story with a reported $115 million in annual sales in 2017. Less than a year later it was over. The brand's founders have some tips to avoid repeating their mistakes.

Lessons From a Failed Start-Up

Customisable footwear brand Shoes of Prey was a start-up success story with a reported $115 million in annual sales in 2017. Less than a year later it was over. The brand's founders have some tips to avoid repeating their mistakes.


WeWoreWhat’s Danielle Bernstein’s Latest Customer: Her Fellow Influencers

The content creator, who recently launched an e-commerce site to sell her swimwear and apparel lines, is launching a technology platform that will help influencers manage their businesses. 

WeWoreWhat’s Danielle Bernstein’s Latest Customer: Her Fellow Influencers

The content creator, who recently launched an e-commerce site to sell her swimwear and apparel lines, is launching a technology platform that will help influencers manage their businesses. 


Startup School | Module 1 - Ideation Tools

BoF Education courses are available for BoF Professional members.

Startup School | Module 1 - Ideation Tools

BoF Education courses are available for BoF Professional members.


Startup School | Module 2 - Strategy Tools

BoF Education courses are available for BoF Professional members.

Startup School | Module 2 - Strategy Tools

BoF Education courses are available for BoF Professional members.


Startup School | Module 3 - Consumer Tools

BoF Education courses are available for BoF Professional members.

Startup School | Module 3 - Consumer Tools

BoF Education courses are available for BoF Professional members.


Startup School | Module 4 - Brand Tools

BoF Education courses are available for BoF Professional members.

Startup School | Module 4 - Brand Tools

BoF Education courses are available for BoF Professional members.


Startup School | Module 5 - Operation Tools

BoF Education courses are available for BoF Professional members.

Startup School | Module 5 - Operation Tools

BoF Education courses are available for BoF Professional members.


None of Your Business with Imran Amed

In a special episode of our new series, Derek Blasberg grills Imran Amed on his business know-how and experiences as an entrepreneur.

None of Your Business with Imran Amed

In a special episode of our new series, Derek Blasberg grills Imran Amed on his business know-how and experiences as an entrepreneur.


Business Opportunities Only Women Can See

Companies like Lola, Universal Standard and ThirdLove are tapping market opportunities that have long been in the blind spots of male entrepreneurs and investors.

Business Opportunities Only Women Can See

Companies like Lola, Universal Standard and ThirdLove are tapping market opportunities that have long been in the blind spots of male entrepreneurs and investors.