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The Business of Fashion

Entrepreneurship

Analysis and advice on new fashion ventures, including key lessons for entrepreneurs.

Investing in the Sustainability Sisterhood

Female impact investors are putting their money where their mouth is, backing sustainable fashion companies and hoping their bets pay off in more ways than one. But how savvy are values-based investments in the post-pandemic reality?

British Fashion Council Aims to Raise £50 Million For Struggling Designers

As the BFC announces its first 37 Foundation Fashion Fund recipients, the organisation wants British government and larger industry players to step up to support their smaller counterparts amid the Covid-19 crisis.

Should All Fashion Brands Be Selling Masks?

Brands and manufacturers have rushed to meet the demand for masks during the pandemic, creating a new, and uncertain, retail category in a matter of months.

What It's Really Like to Be an Independent Fashion Brand During the Pandemic

A fledgling ready-to-wear label, a wholesale-dependent contemporary player and a venture capital-backed start-up share honest details as they battle for survival.

How 5 Very Different Brands Managed E-Commerce at the Height of the Pandemic

With physical shopping on hold for the foreseeable future, everyone from multi-brand retailers to luxury labels are retooling their online sales and marketing strategies to adapt to the challenges of the coronavirus pandemic.

Governments Have Promised Small Business Loans. Getting Them Isn’t Easy.

On both sides of the Atlantic, programmes offering billions of dollars in government loans to small businesses have made for powerful headlines. But these loans, typically distributed by commercial banks, come with plenty of hurdles for those who need funding most.

A Quick Guide to Financial Support for Small Fashion Businesses

BoF breaks down the emergency loans, grants and other measures designed to support small businesses suffering from the impact of coronavirus in key fashion markets.

Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?

As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.

Why Tommy Hilfiger Is Still Standing

The all-American apparel retailer is facing more competition in more regions than ever before, but marketing stunts like see-now-buy-now runway shows continue to pay off. What's the secret?

The Biggest Challenges Facing New Brands and How to Tackle Them

From financing to navigating a shifting retail market, a host of obstacles are standing between emerging designers and sustainable growth.

The BoF Podcast: Caroline de Maigret Rips Up Fashion’s Rulebook

The author and model speaks with BoF’s Editor-in-Chief Imran Amed about challenging beauty standards, working with Karl Lagerfeld and her new book ‘Older, But Better, But Older.’    

Zegna and Fear of God: What the Merger of Suiting and Streetwear Says About the Men’s Market

Ermenegildo Zegna’s Alessandro Sartori is teaming up with Fear of God’s Jerry Lorenzo on a collection that launches during Paris Fashion Week. Tim Blanks decodes the logic behind the collaboration and what it says about the state of menswear.

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