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Entrepreneurship

How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights

Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.

Entrepreneurship

Now, Anyone Can Be a Sneaker Designer

That’s the promise of Zellerfeld, a 3D-printing partner to Louis Vuitton and Moncler that’s becoming a platform for emerging designers to easily make and sell footwear of their own.

Sustainability

What’s Blocking the Rise of More Sustainable Materials?

Weaker-than-expected demand for Swedish textile recycler Renewcell’s first commercial volumes of recycled cellulose pulp has sent the company’s stock price plummeting and highlighted broader hurdles challenging efforts to lessen fashion’s environmental footprint.

Technology

H&M Group’s New AI Tool Lets Anyone Play Designer

Creator Studio, a platform for producing merch on demand from H&M Group, is using generative AI to try to make it so anyone can make and print professional-looking designs to order, no artistic ability required.

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Retail

BoF Masterclass | Fashion’s New Playbook for Online Returns

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Fashion’s New Playbook for Online Returns.”

Retail

Case Study | Fashion’s New Playbook for Online Returns

The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.

Sustainability

Can Fashion Live Without Plastic? It’s Complicated

Last month, Boss’s runway show in Milan featured a trio of limited-edition jackets made using a new fibre designed to replace polyester. But untangling the industry from a material that has played a central role in its growth will be a tricky business.

Beauty

How Isamaya Ffrench Is Reinventing Beauty

The make-up wunderkind and BoF 500 cover star is growing a beauty brand that’s less about prettification and more about ‘world building’ for a generation that grew up with the speed and fluidity of the internet.

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Fashion Week

Can Peter Do Restore Helmut Lang to Its Former Glory?

“More than ever we need non-fussy clothing,” the designer told BoF in a preview of his debut collection for Helmut Lang — the once-groundbreaking label’s first outing in four years.

Direct-to-Consumer

What Investors Want From DTC Brands

Cautious investors are finding safer bets in tech-focused platforms that create products for digitally-native brands over traditional DTC start-ups.

Retail

Is There Room for Another Activewear Giant?

A giant investment from Softbank in 2021 turbocharged expansion plans at Vuori, which is now eyeing global expansion and a takeover of its customers’ closets. But Lululemon, Nike and a host of direct-to-consumer competitors stand in its way.

Sustainability

Why Mushroom Leather (and Other New Materials) Are Struggling to Scale

Late last month, leading materials start-up Bolt threads said it had paused operations for its leather alternative Mylo. The company’s struggle to raise funds points to deeper challenges for the sector, writes Kenneth Pucker.

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