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Entrepreneurship

Women’s Ski Brand Halfdays Raises $10 Million Series A

With fresh capital from Kellwood Company, Dicks Sporting Goods Ventures and model Taylor Hill, co-founders Ariana Ferwerda and Kiley McKinnon are looking to expand into activewear and more wholesale doors.

Entrepreneurship

The BoF Podcast | Skepta on Failing, Learning and Freedom in Fashion

BoF’s Imran Amed talks with grime MC and rapper Skepta about the revival of his clothing brand Mains, the parallels between music and fashion, and how embracing failure has been key to his creative journey.

Entrepreneurship

How to Grow a $100 Million Brand: Reinforcing Your Foundation | BoF Insights

In the third and final part of this series, BoF Insights spoke with investors and brand leaders about how to secure future growth before pursuing costly expansion activities in today’s tough financing environment.

Entrepreneurship

How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights

Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.

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Entrepreneurship

How to Grow a $100 Million Brand: Building Buzz on a Budget | BoF Insights

The recent closure of some of fashion’s buzziest brands laid bare the many hurdles facing even the most promising designers. But it is still possible to scale a small label, even in today’s tough environment. In part one of this series, BoF Insights spoke with brands and investors and drew upon its own advisory experience to outline how to translate cultural heat into commercial success.

Entrepreneurship

Can A Spanish Men’s Jewellery Start-Up Take Its Hype Machine Global?

Twojeys has driven multi-million-euro sales of its accessibly priced jewels to Spanish Gen-Z shoppers by pushing engaging, voyeuristic content to its online community. Now the brand aims to take its concept international with the opening of a London store.

Direct-to-Consumer

What Happened at Parade

The underwear start-up was once pegged as Gen-Z’s answer to Victoria’s Secret. But investors, executives and founder Cami Téllez couldn’t agree on whether to prioritise growth or profitability. They ended up with the worst of both worlds.

Direct-to-Consumer

The DTC Watch Brands With Luxury Ambitions

Timepiece start-ups like Baltic, which went from Kickstarter campaign to producing $50K collector grade watches, and Christopher Ward, who is on track to reach $40 million in sales this year, are leveraging collector communities and innovation to take on high luxury watchmaking.

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Retail

Case Study | Fashion’s New Playbook for Online Returns

The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.

Direct-to-Consumer

The DTC Eyewear Brands Challenging Warby Parker

Warby Parker’s continued brick-and-mortar expansion has given two of its less recognisable digitally-native peers — Zenni Optical and Eyebuydirect — a chance to raise their profiles among online shoppers.

Direct-to-Consumer

What Investors Want From DTC Brands

Cautious investors are finding safer bets in tech-focused platforms that create products for digitally-native brands over traditional DTC start-ups.

Retail

Is There Room for Another Activewear Giant?

A giant investment from Softbank in 2021 turbocharged expansion plans at Vuori, which is now eyeing global expansion and a takeover of its customers’ closets. But Lululemon, Nike and a host of direct-to-consumer competitors stand in its way.

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