Zane Li, Marcelle Barbosa Among Fashion Trust US 2026 Award Recipients
The fourth annual gathering awarded five emerging labels with grant money and mentorship at a ceremony in Los Angeles on Tuesday.
Entrepreneurship
Analysis and advice on new fashion ventures, including key lessons for entrepreneurs.
How Three Fast-Growing DTC Brands Use Customer Feedback to Drive Sales
The entrepreneurs behind Allbirds, Hims and Hers and Good American outlined the keys to their brands’ success at BoF West.
How Three Fast-Growing DTC Brands Use Customer Feedback to Drive Sales
The entrepreneurs behind Allbirds, Hims and Hers and Good American outlined the keys to their brands’ success at BoF West.
Enrol in BoF’s Start-Up School
Explore BoF’s step-by-step guide for every stage of the start-up lifecycle, featuring insight from the industry’s leading entrepreneurs and practical materials designed to drive your business forward.
Enrol in BoF’s Start-Up School
Explore BoF’s step-by-step guide for every stage of the start-up lifecycle, featuring insight from the industry’s leading entrepreneurs and practical materials designed to drive your business forward.
Serena Williams: The Champion’s Mindset
In the first in-depth interview about her new, self-funded brand, the world-class tennis player talks to BoF about her love of fashion, her previous challenges in the space and how on-court successes and setbacks have helped prepare her for entrepreneurship.
Serena Williams: The Champion’s Mindset
In the first in-depth interview about her new, self-funded brand, the world-class tennis player talks to BoF about her love of fashion, her previous challenges in the space and how on-court successes and setbacks have helped prepare her for entrepreneurship.
Start-Up School | Chapter 1: Define Your Business Model
A great idea is an important first step, but it’s the business model that will turn that concept into a real company.
Start-Up School | Chapter 1: Define Your Business Model
A great idea is an important first step, but it’s the business model that will turn that concept into a real company.
Start-Up School | Chapter 2: Fund Your Business for Growth
A few lucky founders have all the money they need to launch their business. Everyone else needs outside funding. Founders must consider not only how much cash they need to raise, but which investors to bring in, and on what terms.
Start-Up School | Chapter 2: Fund Your Business for Growth
A few lucky founders have all the money they need to launch their business. Everyone else needs outside funding. Founders must consider not only how much cash they need to raise, but which investors to bring in, and on what terms.
Start-Up School | Chapter 3: Find Product-Market Fit
Matching a great product to a big market can only happen through continual experimentation, iteration and incorporation of customer feedback.
Start-Up School | Chapter 3: Find Product-Market Fit
Matching a great product to a big market can only happen through continual experimentation, iteration and incorporation of customer feedback.
Start-Up School | Chapter 4: Identify Your Target Customer
Founders must have a clear vision of their target customer, backed by a mix of intuition and data. Understanding who will buy a product forms the basis of nearly every business decision, from marketing strategy and pricing, to whether and where to open stores.
Start-Up School | Chapter 4: Identify Your Target Customer
Founders must have a clear vision of their target customer, backed by a mix of intuition and data. Understanding who will buy a product forms the basis of nearly every business decision, from marketing strategy and pricing, to whether and where to open stores.
Start-Up School | Chapter 5: Build Your Culture as You Grow
There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?
Start-Up School | Chapter 5: Build Your Culture as You Grow
There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?
Start-Up School | Chapter 6: Scale Your Business Carefully
Every business has its own path to scale, from a fledgling start-up into a global brand. However, there are a handful of common challenges every brand must face, including hiring, growing the supply chain, market expansion and marketing.
Start-Up School | Chapter 6: Scale Your Business Carefully
Every business has its own path to scale, from a fledgling start-up into a global brand. However, there are a handful of common challenges every brand must face, including hiring, growing the supply chain, market expansion and marketing.
Introducing the BoF Start-Up School
Today, we are pleased to release Start-Up School, a resource composed of detailed practical advice on topics ranging from fundraising to finding product-market fit to planning an exit; along with tools, templates and frameworks.
Introducing the BoF Start-Up School
Today, we are pleased to release Start-Up School, a resource composed of detailed practical advice on topics ranging from fundraising to finding product-market fit to planning an exit; along with tools, templates and frameworks.
‘Modern Entrepreneurs’ Serena Williams and Huda Kattan Are BoF's Newest Cover Stars
Dramatic changes in the business landscape have made entrepreneurship a truly global phenomenon. But what does it take to build a successful venture in today’s turbulent yet opportunity-rich world?
‘Modern Entrepreneurs’ Serena Williams and Huda Kattan Are BoF's Newest Cover Stars
Dramatic changes in the business landscape have made entrepreneurship a truly global phenomenon. But what does it take to build a successful venture in today’s turbulent yet opportunity-rich world?
The BoF Podcast: Michèle Lamy, a Life in Extreme Style
The singular personality joined BoF’s editor-at-large Tim Blanks at VOICES to discuss her nomadic approach to creative pursuits.
The BoF Podcast: Michèle Lamy, a Life in Extreme Style
The singular personality joined BoF’s editor-at-large Tim Blanks at VOICES to discuss her nomadic approach to creative pursuits.
THE NEWS IN BRIEF
Felix Capital Appoints Laurent Droin Partner
Droin was most recently a partner at Eurazeo, where he led investments in Gisou, Axel Arrigato and Ex Nihilo.
Kwame Adusei and Diotima’s Rachel Scott Among Fashion Trust US 2025 Winners
The young grant programme brought together global fashion industry leaders and celebrities in Los Angeles to award emerging designers.
Actress Olivia Wilde Launches Consumer Investment Firm
The fund, Proximity Ventures, was formed in late 2024 with venture capitalist Neil Sirni and has already invested in supplement brand Pendulum Therapeutics.
Emerging Designer Platform The Folklore Raises $3.4 Million
The capital injection will strengthen the company’s earlier pivot from being an African designer e-commerce site to being a business-to-business venture helping emerging brands enter global retailers.
Fashion Trust US Announces Second Round of Winners
Creators including Batsheva, Harbison Studio and Don’t Let Disco were honoured by the US off-shoot of Fashion Trust Arabia, a non-profit that supports emerging designers.
Melitta Baumeister Wins CFDA/Vogue Fashion Fund
The Council of Fashion Designers of America and Vogue presented New York-based German designer Melitta Baumeister, known for her innovative, often voluptuous silhouettes, with the 2023 CFDA/Vogue Fashion Fund Award.
CFDA/Vogue Fashion Fund Names Finalists
After awarding prizes to all finalists for the past two years, the initiative will revert to naming one winner and two runners-up