Skip to main content
The Business of Fashion

Entrepreneurship

Analysis and advice on new fashion ventures, including key lessons for entrepreneurs.

None of Your Business with Imran Amed

In a special episode of our new series, Derek Blasberg grills Imran Amed on his business know-how and experiences as an entrepreneur.

Business Opportunities Only Women Can See

Companies like Lola, Universal Standard and ThirdLove are tapping market opportunities that have long been in the blind spots of male entrepreneurs and investors.

How Three Fast-Growing DTC Brands Use Customer Feedback to Drive Sales

The entrepreneurs behind Allbirds, Hims and Hers and Good American outlined the keys to their brands’ success at BoF West.

Enrol in BoF’s Start-Up School

Explore BoF’s step-by-step guide for every stage of the start-up lifecycle, featuring insight from the industry’s leading entrepreneurs and practical materials designed to drive your business forward.

Serena Williams: The Champion’s Mindset

In the first in-depth interview about her new, self-funded brand, the world-class tennis player talks to BoF about her love of fashion, her previous challenges in the space and how on-court successes and setbacks have helped prepare her for entrepreneurship.

Start-Up School | Chapter 1: Define Your Business Model

A great idea is an important first step, but it’s the business model that will turn that concept into a real company.

Start-Up School | Chapter 2: Fund Your Business for Growth

A few lucky founders have all the money they need to launch their business. Everyone else needs outside funding. Founders must consider not only how much cash they need to raise, but which investors to bring in, and on what terms.

Start-Up School | Chapter 3: Find Product-Market Fit

Matching a great product to a big market can only happen through continual experimentation, iteration and incorporation of customer feedback.

Start-Up School | Chapter 4: Identify Your Target Customer

Founders must have a clear vision of their target customer, backed by a mix of intuition and data. Understanding who will buy a product forms the basis of nearly every business decision, from marketing strategy and pricing, to whether and where to open stores.

Start-Up School | Chapter 5: Build Your Culture as You Grow

There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?

Start-Up School | Chapter 6: Scale Your Business Carefully

Every business has its own path to scale, from a fledgling start-up into a global brand. However, there are a handful of common challenges every brand must face, including hiring, growing the supply chain, market expansion and marketing.

Introducing the BoF Start-Up School

Today, we are pleased to release Start-Up School, a resource composed of detailed practical advice on topics ranging from fundraising to finding product-market fit to planning an exit; along with tools, templates and frameworks.

keyboard_arrow_left

Page 12

keyboard_arrow_right