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Beauty

Analysis and advice on the fast-evolving beauty business.

Skincare Products Don’t Have Sell-By Dates. Should They?

An increasingly science-conscious beauty consumer is realising what formulators have known for years: that active ingredients lose their potency far quicker than brands would like to admit. But are “use by” dates really the answer?


The Substack-ification of Beauty

Fashion newsletters have won loyal followings, but beauty authors are still finding their footing between commentary and shopping links.


Rita Ora Launches Hair Care Line

Typebea was created as a joint venture with Australian beauty entrepreneur Anna Lahey.


L’Occitane Sells Grown Alchemist Stake to Outgoing CEO

Outgoing group CEO André Hoffmann is taking a majority stake in the brand, while Grown Alchemist CEO Anna Teal will have minority ownership.


How Homegrown Indian Beauty Brands Are Plotting Their Next Launch

The global industry is turning its attention towards India with a slew of international brands bringing their best selling products to the subcontinent. But local lines are leveraging their close proximity to the customer to produce products that have a perfect market fit for regional shoppers and the diaspora alike.


Why I’m Excited About The Business of Beauty Global Awards

Our inaugural programme will honour three entrepreneurs changing the face of our industry.



Deepak Chopra, Gucci Westman and Dylan Mulvaney to Speak at The Business of Beauty Global Forum 2024

Request your invitation to attend our annual gathering for leaders shaping the global beauty and wellness industry.


Walmart Wants in on Luxury Beauty. Will Shoppers Follow?

The US mega-chain is continuing to build out its assortment of prestige beauty brands and services.


Lana Del Rey’s Makeup Artist Etienne Ortega Unveils Beauty Brand

With advice from Kris Jenner, the artist debuts his new makeup line, Ortega.


The Perfumers Driving the Fragrance Industry

While brand names and celebrities get the public to buy scents, it’s leading behind-the-scenes noses who fuel innovation and set key trends.


Introducing The Business of Beauty Global Awards

In June, BoF will honour the entrepreneurs shaping the future of the beauty industry at The Business of Beauty Global Forum 2024. Apply for your chance to join us.