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Beauty

Analysis and advice on the fast-evolving beauty business.

The Truth About Hair Relaxers: In the US, Lawsuits Over Cancer. In Africa, Soaring Sales

Despite criticism for the use of potentially harmful chemicals, companies are still selling the products around the world.


Beauty Reviews Were Already Suspect. Then Came Generative AI.

The technology is making it easier than ever to create fake reviews faster, better and at greater scale, creating more risk of shoppers being taken in by bogus testimonials.


The Death of the Detox

Gen-Z aren’t into all-or-nothing health practices, or the hallmarks of wellness that have become cornerstones. What’s left is something far more subversive.


Op-Ed | Puig Is Betting We Haven’t Reached Peak Beauty

A cooling in the red-hot beauty market may be the company’s biggest threat to its initial public offering. It must put its best face — or fragrance — forward.


UK Ads Promoting Holiday ‘Butt Lifts’ in Potential Breach of Rules

Social media and reality TV shows such as Love Island have promoted an aesthetic that is fuelling medical tourism for hair transplants, Brazilian butt lifts and tummy tucks abroad.


A New York Members Club for the Health Obsessed Expands to Geneva

The Swiss location is set to open in 2026 in a newly renovated hotel and will offer stand-alone memberships for those living and working in the city.


Puig Aims to Raise €2.5 Billion in IPO

The family-owned premium beauty conglomerate has confirmed it will float shares on the Spanish stock exchange while retaining majority control, following months of speculation.


Tweens Obsessed With Skin Care Drive Brands to Say: Don’t Buy Our Stuff

The online pushback from parents has led to some of the world’s biggest beauty companies responding with a kind of anti-marketing.


It’s Time for Beauty and Fashion to Get Serious About Female Athletes

Viewership of women’s sports has steadily grown into a year-round affair, but most brands have been slow to capitalise on the segment’s biggest stars.


The Business of Beauty Haul of Fame: Members-Only Beauty Is Happening

Brands hope to move their amenity business beyond the hotel minibar.


The Wellness World Elites in RFK Jr.’s Orbit

The independent presidential candidate’s conspiracy-minded views around health and medicine have attracted early and enthusiastic support from influencers and brand founders.


The Trends Shaping the Future of the Beauty Industry From Cosmoprof Worldwide 2024

BoF condenses key insights and learnings from the world’s largest B2B beauty and cosmetics event, and the trends driving success in the beauty industry today, as shared at Cosmoprof Worldwide 2024, featuring expertise from industry leaders at L’Oréal, Shiseido, Goop, Merck Group, Euromonitor and more.