Skip to main content

Beauty

Analysis and advice on the fast-evolving beauty business.

The Debrief | How Tweens Took Over the Beauty Aisle

Senior correspondent Sheena Butler-Young speaks with Priya Rao, executive editor at The Business of Beauty, about tweens’ rising influence in beauty and how brands are catering to this young and increasingly influential demographic.


A Skincare Routine – for Your Dog

A $99 luxury dog perfume from Dolce & Gabbana ruffled furs, but it’s just one in a string of premium pet care products targeting beauty-savvy, wealthy shoppers.


With Ulta Beauty Entry, Ilia Wants to Go Mainstream

An early pioneer of 'clean' beauty, the premium cosmetics brand is jockeying to become a household name and conquer more categories and global territories.


A To-Do List for Estée Lauder’s Next CEO

Whoever steps into Fabrizio Freda’s Italian loafers in June 2025 has a big job on their hands, as the American beauty conglomerate battles softened demand internationally and on its home turf. Kickstarting meaningful growth will mean a fresh China strategy, channel and category overhauls, and generating some much needed buzz.


How Kamala Harris’ Signature Tresses Became a Gen-Z Hit

Once a symbol of assimilation in post-slavery America, the silk press has taken on a new life among young Black women, thanks to an old clip of Kamala Harris discussing her hair routine that went viral on TikTok.


The Business of Beauty Haul of Fame: Kourtney Speaks!

Lemme is a bigger brand than anyone wants to admit—even her.


Who Is Buying a $500 Moisturiser?

As aspirational shoppers pull back from spending, brands are investing in hyper-premium products in an effort to court high-net-worth individuals who are happy to spend triple digits on a single item. These shoppers are more discerning than most.


Can Gen-Z Get Neutrogena Back on Top?

The Kenvue-owned skincare giant is releasing a new range, Collagen Bank, targeting younger consumers with actress Hailee Steinfeld as a spokesperson, a TikTok-first rollout and a focus on anti-ageing care.


Op-Ed | The Slippery Slope of Beauty Transparency

As the number and price of treatments and products spiral ever higher, endless content on how editors, influencers and celebrities achieve their perfect looks may be doing more harm than good, argues Sable Yong. Sometimes, ignorance really is bliss.


Facing Wellness Overload, Supplement Brands Get Creative

After a period for oral supplements, market changes in funding and the consumer landscape require wellness brands to adapt their businesses to keep growing.


Op-Ed | Don’t Count on the Lipstick Index for the Next Recession

Hairline fractures are starting to appear in beauty’s “recession-proof” image, as consumers begin to seek out value over indulgence.


The Business of Beauty Haul of Fame: Don’t Eat That

Gourmand fragrances are a shortcut for Gen-Z emotional investment.