Mexican Makeup Label Sarelly Raises $3 Million
The funding will be used to power the brand’s expansion into the US, including a nationwide rollout in Target’s Beauty Studio.
Beauty
Analysis and advice on the fast-evolving beauty business.
How Haus Labs Mastered the Art of the Comeback
The Lady Gaga-fronted line went through a renaissance, changing its product offering, distribution and overall look and feel to better connect with customers. CEO Ben Jones tells The State of Fashion: Beauty Volume 2 how the brand pulled it off.
How Haus Labs Mastered the Art of the Comeback
The Lady Gaga-fronted line went through a renaissance, changing its product offering, distribution and overall look and feel to better connect with customers. CEO Ben Jones tells The State of Fashion: Beauty Volume 2 how the brand pulled it off.
The ‘Silicon Valleys’ of Beauty Brace for Tariffs
From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.
The ‘Silicon Valleys’ of Beauty Brace for Tariffs
From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.
Can TikTok’s ‘Shirtless Race’ Become More than a Trend?
Hyrox, a grueling strength-and-endurance race that pops up in major cities, is far more than a workout to its legions of fans. Now it's betting on becoming the next spectator sport.
Can TikTok’s ‘Shirtless Race’ Become More than a Trend?
Hyrox, a grueling strength-and-endurance race that pops up in major cities, is far more than a workout to its legions of fans. Now it's betting on becoming the next spectator sport.
How Kiko Milano Built Pricing Power
The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.
How Kiko Milano Built Pricing Power
The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession
As the fight for teen relevancy and wallet share intensifies, the Coty-produced fragrance line will launch an all-new collection of affordable body mists.
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession
As the fight for teen relevancy and wallet share intensifies, the Coty-produced fragrance line will launch an all-new collection of affordable body mists.
Chinese Makeup Brands Are Winning Over Global Consumers
As the popularity of alternative social media platforms like RedNote grows outside of China, domestic beauty brands like Florasis and Judydoll are reaping the benefits.
Chinese Makeup Brands Are Winning Over Global Consumers
As the popularity of alternative social media platforms like RedNote grows outside of China, domestic beauty brands like Florasis and Judydoll are reaping the benefits.
The BoF Podcast | Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business
Tracee Ellis Ross shares her journey from Hollywood actress to entrepreneur with BoF founder and CEO Imran Amed, detailing the systemic changes she’s driving in the haircare industry.
The BoF Podcast | Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business
Tracee Ellis Ross shares her journey from Hollywood actress to entrepreneur with BoF founder and CEO Imran Amed, detailing the systemic changes she’s driving in the haircare industry.
And It Was All Yellow…
Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.
And It Was All Yellow…
Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.
How Prestige Beauty Customers Define Value Today
At The Business of Beauty Global Forum 2025, Unilever Prestige’s CEO, Mary Carmen Gasco-Buisson, shares how shifting consumer expectations around value are reshaping prestige beauty, in conversation with BoF’s chief business officer and head of beauty, Johanna Stout.
How Prestige Beauty Customers Define Value Today
At The Business of Beauty Global Forum 2025, Unilever Prestige’s CEO, Mary Carmen Gasco-Buisson, shares how shifting consumer expectations around value are reshaping prestige beauty, in conversation with BoF’s chief business officer and head of beauty, Johanna Stout.
Amorepacific’s Road to Success
The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.
Amorepacific’s Road to Success
The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.
Ben Gorham to Exit Byredo
The founder of the Swedish fragrance label is stepping down as Puig completes its takeover.
Ben Gorham to Exit Byredo
The founder of the Swedish fragrance label is stepping down as Puig completes its takeover.
Customers Want Beauty Brands to Prove Their Worth
As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.
Customers Want Beauty Brands to Prove Their Worth
As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.
THE NEWS IN BRIEF
Bath & Body Works Lifts Annual Profit Forecast on Digital Demand
The US fragrance giant raised its full-year profit forecast and beat estimates for second-quarter results, benefiting from demand for its products on digital channels, despite a decline in store traffic.
India Investigates Fragrance Giants Over Price Collusion, Document Shows
Global fragrance makers Givaudan, Firmenich and International Flavors & Fragrances face a second antitrust investigation by Indian authorities, according to a regulatory document seen by Reuters.
Avon North America Acquired By Regent, Appoints New CEO
The legacy beauty brand's US and Canada divisions will join the investment firm's portfolio, which also includes Avon International.
Coty Beats Quarterly Revenue, Calls Fiscal 2027 ‘Transition Year’ on Business Overhaul
The cosmetics giant has also appointed Soraya Benchikh as chief financial officer, replacing Laurent Mercier.
Estée Lauder Forecasts Annual Profit Above Estimates on Strong China Demand
The US cosmetics giant lifted its profit guidance on Wednesday, betting on sustained spending on premium fragrances and strong performance in China.
China’s Biggest Beauty Firm to Expand in US With Ulta Deal
Proya Cosmetics is partnering with the beauty retailer to grow in the US as it faces fierce competition in its home market.
Allies of Skin’s Founder Nicolas Travis Has Resigned
The Singapore-based luxury skincare brand has also appointed Alicia Valencia as interim president.