Mexican Makeup Label Sarelly Raises $3 Million
The funding will be used to power the brand’s expansion into the US, including a nationwide rollout in Target’s Beauty Studio.
Beauty
Analysis and advice on the fast-evolving beauty business.
BoF Masterclass |The State of Fashion: Beauty Volume 2
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The State of Fashion: Beauty Volume 2.”
BoF Masterclass |The State of Fashion: Beauty Volume 2
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The State of Fashion: Beauty Volume 2.”
Will Anyone Buy the ‘Exosome’ Hype?
Another day, another teeny molecule from a Korean spa. Have we hit peak ‘innovation’?
Will Anyone Buy the ‘Exosome’ Hype?
Another day, another teeny molecule from a Korean spa. Have we hit peak ‘innovation’?
Why Sunscreen Launches Keep Missing the Inclusivity Mark
Sunscreen is the latest product to attract consumer ire, with numerous brands releasing so-called ‘universal’ offerings that, in practice, often don’t work on darker skin tones. Fixing formulations, however, isn’t easy.
Why Sunscreen Launches Keep Missing the Inclusivity Mark
Sunscreen is the latest product to attract consumer ire, with numerous brands releasing so-called ‘universal’ offerings that, in practice, often don’t work on darker skin tones. Fixing formulations, however, isn’t easy.
Why Beauty Masterclasses Are Big Business in Africa
These immersive events have become an important tool for educating, engaging and selling products directly to beauty consumers across the continent, offering a way for global brands to connect more directly and with more authority.
Why Beauty Masterclasses Are Big Business in Africa
These immersive events have become an important tool for educating, engaging and selling products directly to beauty consumers across the continent, offering a way for global brands to connect more directly and with more authority.
How to Build Beauty Brands Bigger Than Their Founders
The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.
How to Build Beauty Brands Bigger Than Their Founders
The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.
Why So Many Beauty Founders Are Morphing Into Gurus
A crop of successful founders are finding their beauty business may not be enough to keep them occupied. Many are taking their life learnings and dispensing them to the public — through books, on-demand talks and accelerator programs — for a price.
Why So Many Beauty Founders Are Morphing Into Gurus
A crop of successful founders are finding their beauty business may not be enough to keep them occupied. Many are taking their life learnings and dispensing them to the public — through books, on-demand talks and accelerator programs — for a price.
Tracee Ellis Ross’s Pattern Debuts TV Commercial — With a Twist
Founder and co-chief executive Tracee Ellis Ross went back to her television roots with a Pattern commercial for connected and linear TV featuring the cast of her early 2000s TV show 'Girlfriends.'
Tracee Ellis Ross’s Pattern Debuts TV Commercial — With a Twist
Founder and co-chief executive Tracee Ellis Ross went back to her television roots with a Pattern commercial for connected and linear TV featuring the cast of her early 2000s TV show 'Girlfriends.'
At Citi, Unlocking New Growth Strategies for Beauty Brands
As acquisition opportunities narrow and market dynamics shift, beauty businesses require a new strategic approach to unlock sustainable growth. BoF sat down with Timicka Anderson, Citi Commercial Bank’s Global Head of Consumer and Retail, to uncover how beauty brands can better position themselves for long-term financial success.
At Citi, Unlocking New Growth Strategies for Beauty Brands
As acquisition opportunities narrow and market dynamics shift, beauty businesses require a new strategic approach to unlock sustainable growth. BoF sat down with Timicka Anderson, Citi Commercial Bank’s Global Head of Consumer and Retail, to uncover how beauty brands can better position themselves for long-term financial success.
The BoF Podcast | Yasmin Sewell: Intuition Can Be a Superpower in Business
After two decades in fashion, Yasmin Sewell founded Vyrao, a fragrance brand built on energy, intuition and healing. At The Business of Beauty Global Forum 2025, she shared how she turned a moment of personal upheaval into a deeply personal business.
The BoF Podcast | Yasmin Sewell: Intuition Can Be a Superpower in Business
After two decades in fashion, Yasmin Sewell founded Vyrao, a fragrance brand built on energy, intuition and healing. At The Business of Beauty Global Forum 2025, she shared how she turned a moment of personal upheaval into a deeply personal business.
The Aqua-for You Page
Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?
The Aqua-for You Page
Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?
For Makeup that Performs, Look to Drag Queens
The art of drag has undeniably influenced how ordinary people shop for and apply their cosmetics. More recently, a new guard of queens is hoping to cash in on the transaction.
For Makeup that Performs, Look to Drag Queens
The art of drag has undeniably influenced how ordinary people shop for and apply their cosmetics. More recently, a new guard of queens is hoping to cash in on the transaction.
The End of the Founder-Led Era
Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.
The End of the Founder-Led Era
Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.
THE NEWS IN BRIEF
Bath & Body Works Lifts Annual Profit Forecast on Digital Demand
The US fragrance giant raised its full-year profit forecast and beat estimates for second-quarter results, benefiting from demand for its products on digital channels, despite a decline in store traffic.
India Investigates Fragrance Giants Over Price Collusion, Document Shows
Global fragrance makers Givaudan, Firmenich and International Flavors & Fragrances face a second antitrust investigation by Indian authorities, according to a regulatory document seen by Reuters.
Avon North America Acquired By Regent, Appoints New CEO
The legacy beauty brand's US and Canada divisions will join the investment firm's portfolio, which also includes Avon International.
Coty Beats Quarterly Revenue, Calls Fiscal 2027 ‘Transition Year’ on Business Overhaul
The cosmetics giant has also appointed Soraya Benchikh as chief financial officer, replacing Laurent Mercier.
Estée Lauder Forecasts Annual Profit Above Estimates on Strong China Demand
The US cosmetics giant lifted its profit guidance on Wednesday, betting on sustained spending on premium fragrances and strong performance in China.
China’s Biggest Beauty Firm to Expand in US With Ulta Deal
Proya Cosmetics is partnering with the beauty retailer to grow in the US as it faces fierce competition in its home market.
Allies of Skin’s Founder Nicolas Travis Has Resigned
The Singapore-based luxury skincare brand has also appointed Alicia Valencia as interim president.