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Beauty

Analysis and advice on the fast-evolving beauty business.

Indie Beauty Brands Approach Amazon with Caution

As Amazon prepares to launch an ‘Indie Beauty Shop,’ cosmetics brands are weighing whether the benefits of selling to the e-commerce company’s vast customer base outweigh the potential costs.


Revlon Appoints First-Ever Female CEO Amid Turnaround Efforts

While the make-up company sells products almost entirely to women, it has only appointed its first female chief executive.


Can Revamped Beauty Floors Save Department Stores?

Saks Fifth Avenue is the latest department store chain to put the beauty counter at the centre of its survival strategy.


Inside L'Oréal's Cannes Strategy

With foot traffic sliding in drugstores and eyeballs shifting from televisions to mobile screens, L’Oréal pulled out all the stops at the world’s most watched film festival.


Thai Beauty Brands Tap into Chinese Tourism Boom

Thai beauty companies are capitalising on the flow of Chinese consumers, the country's biggest source of tourists.


Marc Anthony Cosmetics Is Said to Hire Advisers for Canadian IPO

The celebrity hair stylist's cosmetics company is planning to raise as much as C$250 million ($196 million), people familiar with the matter say.


Beiersdorf Lifted by Strong La Prairie Sales

The firm beat its consumer product rivals by posting a 6.5 percent rise in first-quarter organic group sales.


9 Trends Defining The Beauty Revolution

With venture capitalists and private equity partners now debating the merits of cult-y creams and hero ingredients, one thing is increasingly clear: this is beauty’s moment.


Katie Sturino's Megababe Brand Turns to Brick-and-Mortar

The founder behind The 12ish Style blog is growing her body-positive, direct-to-consumer beauty brand, having inked her first retail partnership with Ulta and J Crew.


Bringing Shiseido Back to Life

Japanese beauty giant Shiseido is facing competition from younger, buzzier J-Beauty rivals and trying to modernise its approach.


Tmall Boosts Dior, YSL Beauty Brands in China

While mass brands have an edge on China’s Tmall in terms of search visibility, prestige labels can fight back by investing in the right areas, according to a new report by research firm L2.


Introducing The Business of Beauty

Kim Kardashian West covers BoF’s first special report on the $500 billion global beauty industry, which accompanies our latest special print edition.