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Beauty

Analysis and advice on the fast-evolving beauty business.

L'Oréal Teams With Facebook on Virtual Makeup Tests

ModiFace, the beauty tech firm that the cosmetics group acquired in March, has paired with Facebook to develop AR experiences on the platform for L'Oréal brands.


9 Tips For Mastering the In-Store Experience

Retail may be in flux, but beauty customers are still buying big at physical stores. Sarah Brown examines how beauty's savviest brands keep shoppers shopping.


The BoF Podcast: Turning Influence Into a Multi-Million Dollar Business

This week on Inside Fashion, Kim Kardashian and Kris Jenner speak about working together as a family and turning influence into a multi-million dollar business.


6 Beauty Disruptors Changing the Way Consumers Shop

Long-dominant beauty behemoths are facing a new generation of clever start-ups reinventing the game.


Zalando Buffs Up Beauty Credentials with Berlin Shop

Its first foray into a physical store is aimed at establishing its reputation in beauty by hosting makeup masterclasses and exclusive product launches.


Is Mascara Losing Its Relevance?

Buzzy brands like Fenty Beauty, Kylie Cosmetics and Anastasia Beverly Hills don’t sell mascara — a sign it may be losing ground as a beauty staple.


Billion-Dollar Beauty Brands Face Exit Conundrum

A new breed of buzzy beauty brands are using social media to drive rapid growth. But can they credibly command technology-style valuations?


The Paradox That Makes Chanel a Powerhouse

Chanel is simultaneously among the most exclusive and most accessible luxury fashion labels of all, a strategy that has made it by far the world’s largest luxury megabrand in retail equivalent terms.


Amazon & Nordstrom: A Tale of Two Sales

This Monday, everyone will be talking about Amazon and Nordstrom's biggest sales of the year, Anna Wintour's Air Jordans and Kylie Cosmetics' eye-popping valuation. Read our Cheat Sheet.


Social Goods | Anti-Pollution Skincare Is Too Expensive, ASOS to Train Designers in Circular Fashion

This week, anti-pollution skincare is said to be unaffordable to those who need it most, while ASOS launches a sustainability training programme for designers.


Macy's Plans 60 New Bluemercury Stores in 2019

The cosmetics brand, acquired by Macy’s for $210 million in 2015, has become a key part of the department store’s strategy to defend itself from online competitors and the rise of chains such as Ulta and Sephora.


Are Influencers Threatening Designer Beauty Lines? Not So Fast.

Beauty’s symbiotic relationship with fashion, often sealed in lucrative licensing deals, is under pressure from popular indie brands and influencer-affiliated beauty lines, but the model is far from dead.