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Beauty

Analysis and advice on the fast-evolving beauty business.

Why This Black-Owned Beauty Brand Doesn’t Need Sephora

Supa Cent, founder of The Crayon Case, has grown the company into a multimillion-dollar business that’s spawned numerous copycats – without the help of investors or retailers


The Beauty Industry Joins the Corporate Reckoning on Race

Run largely by white executives, companies like LVMH, Coty and Estée Lauder preside over a vital facet of culture: ideal female beauty.


Indebted Retailers See Kylie Jenner’s Beauty as More Than Skin-Deep

Beauty firms have seen skincare sales soar during lockdown while consumer interest in makeup declined.


Black-Owned Brands See an Opening in the Beauty Aisle

Sephora said it will dedicate 15 percent of its shelf space to black-owned brands. But building a more inclusive beauty store is going to be complicated.


Moncler to Launch Fragrance Line

The Italian luxury brand is looking to diversify its offering and lessen the deep impact of the coronavirus crisis.


Sephora Pledges to Devote More Shelf Space to Black Businesses

The cosmetics giant became the first major retailer to sign onto a pledge to dedicate 15 percent of its shelf space to products from black-owned businesses.


Estée Lauder to Boost Black Hiring and Donations After Employee Complaints

The company will also donate $10 million over three years to the NAACP and other racial equality organizations.


Beauty Brands Get a Wake-Up Call. Will They Listen?

Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.


What Charlotte Tilbury Can Do for Puig

The Spanish group acquired a majority stake in the buzzy British label, significantly boosting its presence in the beauty market.


Coty to Collaborate With Kim Kardashian for Cosmetics Line

The cosmetics company announced it's in talks with the reality TV star to produce a beauty line after buying a majority stake in Kylie Cosmetics last year.


How Successful Beauty Founders Are Managing the Crisis

BoF spoke to five experienced entrepreneurs about how they steered their businesses through times of adversity — and how they are managing now in the face of Covid-19.


Is Bath & Body Works' Pumpkin Spiced Success Pandemic-Proof?

Bath & Body Works, whose hand sanitisers and soaps are in high demand, is more important than ever as L Brands tries to pick up the pieces after the failed Victoria’s Secret deal amid a global pandemic.