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Beauty

Analysis and advice on the fast-evolving beauty business.

BoF LIVE: What Will Beauty Retail Look Like Post-Covid-19?

The allure of shopping for beauty products in store was the experience. How is the industry pivoting during this new normal?


Why Clarisonic Failed

The recently discontinued L’Oreal-owned cleansing brush didn’t iterate and innovate, providing a valuable lesson for trendy device brands. 


Report: DTC Wellness Brand Hims Seeks Deal to Go Public

The healthcare brand is exploring the potential deal through a merger with a blank-check acquisition company that could value it at more than $1 billion.


Can Patrick Starrr Build the Next Fenty Beauty?

The influencer, known for his over-the-top makeup transformations, will debut his inclusivity-driven line, One/Size, which goes on sale at Sephora today.


Why Black Beauty Supply Stores Usually Don’t Have Black Owners

For generations, Black entrepreneurs have struggled to gain a foothold in the multi-billion-dollar business of selling hair and cosmetics products to Black women. But some see an opportunity for change.


Men’s Makeup Goes Mainstream With CVS Rollout

The drugstore chain is adding Stryx, a cosmetics brand for men, to 2,000 stores.


Coty to Buy 20% Stake in Kim Kardashian West's Beauty Line

The $200 million deal values West's cosmetics company at $1 billion.


Kim Kardashian’s Collaboration With Coty Cosmetics Hits Legal Snag

Kim Kardashian West’s partner for her beauty line won a court order temporarily blocking the reality TV star from sharing trade secrets in their agreement as she pursues a stake sale to rival Coty Inc.


Beauty Giants Bow to Pressure on Skin Lightening Lotions. Is it Enough?

Large conglomerates have come under fire for showing support for the racial justice movement while manufacturing and distributing skin-whitening lotions. Some are taking action, but critics question whether it’s enough.


A Lipstick With Your Pizza? Why Beauty Brands Are Linking Up With Food Delivery Giants

On-demand services have helped the likes of Sephora reach consumers and boost sales in China. But as consumption habits shift, they could have a bigger role to play everywhere.


Why This Black-Owned Beauty Brand Doesn’t Need Sephora

Supa Cent, founder of The Crayon Case, has grown the company into a multimillion-dollar business that’s spawned numerous copycats – without the help of investors or retailers


The Beauty Industry Joins the Corporate Reckoning on Race

Run largely by white executives, companies like LVMH, Coty and Estée Lauder preside over a vital facet of culture: ideal female beauty.