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Beauty

Analysis and advice on the fast-evolving beauty business.

The Brand-Building Machines Behind Beauty’s Hottest Labels

In the last decade, incubators aimed at churning out brands have become a force throughout the industry. The Business of Beauty unpacks the pros and cons to the model, as well as what incubators and their brands need to do to stay competitive in a crowded market.


With New Beauty Hall, Selfridges Bets on Hair Inclusivity

The famed London department store is launching a new 3,500 square foot beauty hall dedicated to haircare, combining an offering of new services and products for a range of textures with hair accessories, jewellery and piercing services in one space.


Pamela Anderson and John Legend Will Headline The Business of Beauty Global Forum

Join the global livestream on May 30 and 31, 2023 to unlock essential learnings, challenge conventional thinking and inspire innovation in the global beauty and wellness industry.


James Dyson’s Unlikely Second Act as a Beauty Mogul

Since 2016, the vacuum company has found an entirely new audience with its dryers and multi-stylers. Its latest launch, the Airstrait, is the first of an anticipated 20 new products over the next four years.


Beauty TikTok’s Latest Obsessions

Unpack the latest controversy with Tarte Beauty, TikTok's "repurchase" trend, Taylor Swift's Eras tour and Sofia Richies wedding makeup.


Gen-Z Is Driving Fragrance M&A

TikTok fanatics are discovering new or smaller lines like Juliette Has a Gun and Parfums de Marly, which have been around for a collective 31 years.


The Secret to Creating a Cult Beauty Product

When a beauty product transcends its original value proposition, such as cleansing hands or moisturising skin, it can offer consumers desired forms of cultural capital.


The Business of Beauty Global Forum Is 4 Weeks Away — Register Now for the Global Livestream

Join us on May 30 and 31, 2023 to unlock essential learnings, challenge conventional thinking, inspire innovation and reimagine the future of the global beauty and wellness industry.


Sol de Janeiro Bets On Barbie

The Brazilian-inspired body-care brand taps the “Euphoria” actress to grow its fragrance-loving Gen-Z audience.


Beauty at the Met Gala: Smoky Eyes, Red Lipstick and Not Much Else

Beauty will always be on the sidelines at fashion’s “Super Bowl,” but this year all of the beautiful people just looked beautiful.


How New Beauty Brands Are Made

Retail accelerators have offered new founders help breaking into tough to crack retail environments. But finding long term success often takes more than a single bootcamp.


Why Many Y2K Beauty Brands Aren’t Benefiting From the Y2K Trend

Fashion labels like Marc Jacobs have capitalised on the Y2K trend with rebooted brands and products. But beauty brands of the era, like Laura Mercier and Philosophy need more than nostalgia to capture Gen-Z’s attention.