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Beauty

Analysis and advice on the fast-evolving beauty business.

The Business of Beauty Global Forum 2023

Streaming Live from Napa Valley, California on May 30-31


Beauty Tiktok’s Latest Obsessions: Introducing Katie Fang and Luxury Beauty Strikes Again

Catch up on the social platform’s newest it influencer and learn about the beauty products that have TikTok divided.


Byredo’s Ben Gorham on Propelling a Niche Brand to Global Success

For ‘The State of Fashion: Beauty’ founder Ben Gorham breaks down Byredo’s journey to its recent acquisition by luxury group Puig and how indie labels can flourish in a crowded market.


Is Tanning Back?

Once associated with the artificial orange hue of 2000s-era celebrities, brands now pitch tanning lotions and oils as skin care products in an effort to shake the stigma around the category and make tanning more inclusive.


At Unilever Prestige, An Acquisition Model Focused on the Future of Beauty

Unilever Prestige’s brand portfolio, including Dermalogica, Ren and Tatcha, generated €1.2 billion in revenue in 2022, with ambitions to grow through acquisitions, innovation and digital commerce. BoF meets Unilever Prestige CEO Vasiliki Petrou to learn her acquisition criteria and how quick decisions, R&D capabilities, a founder mindset and brand-centric strategy are driving the portfolio’s growth.


Where Will Global Beauty’s Growth Come From?

The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.


What Will Define Beauty’s Next Era of Growth?

From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.


How a DTC Veteran Made a Showerhead One of Beauty’s Hottest Items

DTC veteran Ryan Babenzien’s new start-up is employing guerilla-style marketing and partnerships with wellness-centric retailers to become beauty’s latest must-have brand.


The State of Fashion Special Edition | The New Face of Beauty

The special edition of The State of Fashion report by BoF and McKinsey & Company explores the reshaping of the global beauty industry. Download the full report to learn about the key dynamics that will impact all categories in the years ahead, from the rise of wellness to the influence of Gen-Z.


Beauty TikTok’s Latest Obsessions: Beyoncé’s New Hair Line, Dior and More

Blink and you might miss TikTok’s news cycle. Here are the latest beauty crazes users can’t stop talking about.


Chanel, Timothée Chalamet and the Changing Idea of Masculinity

The luxury brand is the latest to put a hot young star at the forefront of its advertising efforts, but what’s most compelling is what the partnership says about male celebrity today.


Why I’m Excited About Our Inaugural Global Beauty Forum

Join the global livestream on May 30 and 31, 2023 to unlock essential learnings, challenge conventional thinking and inspire innovation in the global beauty and wellness industry.