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direct-to-consumer

Workplace & Talent

Away Appoints New CEO Amid Workplace Controversy

Lululemon COO Stuart Haselden will replace co-founder Steph Korey as the fast-growing luggage brand's new leader.

Workplace & Talent

Away Appoints New CEO Amid Workplace Controversy

Lululemon COO Stuart Haselden will replace co-founder Steph Korey as the fast-growing luggage brand's new leader.


News & Analysis

The Direct-To-Consumer Strategy Is Making a Run at Amazon’s Throne

"The next frontier in the battle with Amazon is on the back-end."

News & Analysis

The Direct-To-Consumer Strategy Is Making a Run at Amazon’s Throne

"The next frontier in the battle with Amazon is on the back-end."


Retail

The Direct-to-Consumer Reckoning

For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.

Retail

The Direct-to-Consumer Reckoning

For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.


Entrepreneurship

Hill House Home Ramps Up With Fashion and Baby Push

The direct-to-consumer lifestyle brand has secured its first financing round ahead of the launch of its baby vertical, months after branching into leisure apparel.

Entrepreneurship

Hill House Home Ramps Up With Fashion and Baby Push

The direct-to-consumer lifestyle brand has secured its first financing round ahead of the launch of its baby vertical, months after branching into leisure apparel.


Marketing

How to Advertise in the Digital Age

As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.

Marketing

How to Advertise in the Digital Age

As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.


Entrepreneurship

How an Uncool Menswear Brand Struck It Big

Untuckit, the boastfully unfashionable but wildly popular American menswear company, is one of the biggest brands to emerge from the fashion start-up scene in recent years.

Entrepreneurship

How an Uncool Menswear Brand Struck It Big

Untuckit, the boastfully unfashionable but wildly popular American menswear company, is one of the biggest brands to emerge from the fashion start-up scene in recent years.


News & Analysis

Is Third Time a Charm for Thakoon?

The designer, whose brand is now owned by direct-to-consumer cashmere label Naadam, is hoping he can crack the code on affordable designer basics.

News & Analysis

Is Third Time a Charm for Thakoon?

The designer, whose brand is now owned by direct-to-consumer cashmere label Naadam, is hoping he can crack the code on affordable designer basics.


Retail

Every Designer Dreams of Building a Direct-to-Consumer Brand. Todd Snyder Actually Did It.

Countless labels see e-commerce as an alternative to faltering department stores. Here’s how the ex-J.Crew designer built a fashion brand for the digital age.

Retail

Every Designer Dreams of Building a Direct-to-Consumer Brand. Todd Snyder Actually Did It.

Countless labels see e-commerce as an alternative to faltering department stores. Here’s how the ex-J.Crew designer built a fashion brand for the digital age.


China

Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.

China

Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.


Retail

How Digital Brands Make Wholesale Work

For direct-to-consumer labels, third-party retailers can provide a powerful marketing channel, but knowing which stores to work with and how aggressively to push is often challenging. BoF makes sense of the strategy.

Retail

How Digital Brands Make Wholesale Work

For direct-to-consumer labels, third-party retailers can provide a powerful marketing channel, but knowing which stores to work with and how aggressively to push is often challenging. BoF makes sense of the strategy.


Beauty

Why Dior and Chanel Are Launching Direct Retail for Beauty

The strategy is aimed at getting closer to consumers and building image in a space where niche players have flourished.

Beauty

Why Dior and Chanel Are Launching Direct Retail for Beauty

The strategy is aimed at getting closer to consumers and building image in a space where niche players have flourished.


Luxury

With $50 Million in Fresh Funding, Tamara Mellon Aims for Disruption

The Los Angeles-based, direct-to-consumer shoe label has a new investor and a new plan to fix fashion’s broken supply chain.

Luxury

With $50 Million in Fresh Funding, Tamara Mellon Aims for Disruption

The Los Angeles-based, direct-to-consumer shoe label has a new investor and a new plan to fix fashion’s broken supply chain.