John Lewis Managing Director Quits Job After Less Than Three Years
Peter Ruis' surprise departure comes as the company faces “really tough” trading conditions.
direct-to-consumer
Retail
Nike Job Cuts Will Cost Up to $250 Million
The layoffs will be part of the retailer's pivot toward e-commerce.
Nike Job Cuts Will Cost Up to $250 Million
The layoffs will be part of the retailer's pivot toward e-commerce.
Retail
Op-Ed | The DTC Reckoning Is Real. What Next?
For founders of undercapitalised, unprofitable DTC brands, partnering with a strategic player earlier than anticipated is a success, not a failing, argues Matt Kaden.
Op-Ed | The DTC Reckoning Is Real. What Next?
For founders of undercapitalised, unprofitable DTC brands, partnering with a strategic player earlier than anticipated is a success, not a failing, argues Matt Kaden.
Retail
#BoFLIVE: The New Rules of Going DTC
Gone are the days of aggressive customer acquisition, returns on paid marketing investment and single hero products as surefire ways to capture the imagination of the coveted Millennial and Gen-Z consumer.
#BoFLIVE: The New Rules of Going DTC
Gone are the days of aggressive customer acquisition, returns on paid marketing investment and single hero products as surefire ways to capture the imagination of the coveted Millennial and Gen-Z consumer.
Retail
How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.
How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.
Retail
The State of the Direct-to-Consumer Market
Online brands were facing profitability challenges before the crisis struck. Now, they must confront dramatically lower valuations and the possibility of being sold in distress — or worse.
The State of the Direct-to-Consumer Market
Online brands were facing profitability challenges before the crisis struck. Now, they must confront dramatically lower valuations and the possibility of being sold in distress — or worse.
China
The Battle to Become China’s Glossier
Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
The Battle to Become China’s Glossier
Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
Entrepreneurship
Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?
As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.
Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?
As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.
Entrepreneurship
The Biggest Challenges Facing New Brands and How to Tackle Them
From financing to navigating a shifting retail market, a host of obstacles are standing between emerging designers and sustainable growth.
The Biggest Challenges Facing New Brands and How to Tackle Them
From financing to navigating a shifting retail market, a host of obstacles are standing between emerging designers and sustainable growth.
Retail
The New Rules for Going Direct-to-Consumer
With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.
The New Rules for Going Direct-to-Consumer
With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.
Sustainability
Case Study | How to Talk to Customers About Fashion’s Dirty Secrets
Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.
Case Study | How to Talk to Customers About Fashion’s Dirty Secrets
Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.
Retail
Casper’s IPO Will Be a Moment of Truth for Fashion’s Start-Ups
This week, everyone will be talking about Casper's IPO, the state of New York Fashion Week and Macy's strategy update. Get your BoF Professional Cheat Sheet.
Casper’s IPO Will Be a Moment of Truth for Fashion’s Start-Ups
This week, everyone will be talking about Casper's IPO, the state of New York Fashion Week and Macy's strategy update. Get your BoF Professional Cheat Sheet.
News & Analysis
Get Ready for a Direct-To-Consumer Shakeup in 2020
"DTC brands will either take down rounds, seek lifeline financing, get rolled up by private investors or expand into tangential categories to evolve
Get Ready for a Direct-To-Consumer Shakeup in 2020
"DTC brands will either take down rounds, seek lifeline financing, get rolled up by private investors or expand into tangential categories to evolve
The News in Brief
Harvey Nichols Warns It Could Collapse Without Rescue Deal
The upscale department store says it will not be able to survive another year without new investment, as bidders for the chain circle.
Shein IPO Value Could Fall Short of $30 Billion Targeted by Some Investors
Bloomberg Intelligence estimates the ultra-fast fashion retailer supports a valuation of $22 billion to $25 billion, well below the roughly $30 billion valuation some investors have pushed for.
Thom Bettridge to Step Down as I-D Editor in Chief
Global editorial director Steff Yotka will succeed Bettridge, who is leaving to focus on his creative studio Content World.
Under Armour Forecasts Steeper Annual Sales Decline
The athletic apparel maker is struggling with weak consumer demand amid macroeconomic uncertainty in its key North American market.
Skims to Enter India Through Partnership With Reliance Brands
The luxury arm of Reliance Retail will operate the Skims brand across physical and digital channels, beginning with Delhi and Mumbai.
Vogue World 2027 Will Be Held in San Francisco
The sixth edition of the annual runway spectacle will return to the US after this year's outing in Milan.
Capri Cuts Revenue Outlook as Iran War Hits Michael Kors Sales
Congestion at ports in Asia combined with weaker demand across Europe and emerging markets from the war hurt sales, the company said.