On Sneaker Brand’s Shares Slump After Sales Disappoint
The Swiss brand's stock tumbled after it posted disappointing second-quarter sales and issued a slightly more cautious sales forecast for the year.
direct-to-consumer
Workplace & Talent
Away CEO Stuart Haselden Steps Down
The luggage brand’s co-founder Jen Rubio will step in as interim chief executive.
Away CEO Stuart Haselden Steps Down
The luggage brand’s co-founder Jen Rubio will step in as interim chief executive.
Technology
A Guide to Fashion’s Upcoming IPOs
Mytheresa, Poshmark and ThredUp all plan to go public this year, as does online payment service Affirm. As e-commerce continues to boom, will they succeed on the market?
A Guide to Fashion’s Upcoming IPOs
Mytheresa, Poshmark and ThredUp all plan to go public this year, as does online payment service Affirm. As e-commerce continues to boom, will they succeed on the market?
Retail
The Future of Online Shopping
From dramatically redesigned websites and shoppable content to two-hour delivery, BoF outlines the services that will define the next era of e-commerce.
The Future of Online Shopping
From dramatically redesigned websites and shoppable content to two-hour delivery, BoF outlines the services that will define the next era of e-commerce.
Retail
The Radical Strategy That Drove Nike’s Pandemic Success
How a bold direct-to-consumer push unveiled by former chief executive Mark Parker almost four years ago drove the sportswear giant’s stock price to an all-time high in the middle of a pandemic.
The Radical Strategy That Drove Nike’s Pandemic Success
How a bold direct-to-consumer push unveiled by former chief executive Mark Parker almost four years ago drove the sportswear giant’s stock price to an all-time high in the middle of a pandemic.
Retail
Case Study | Inside Nike’s Radical Direct-to-Consumer Strategy
How did Nike’s share price hit an all-time high in the middle of a pandemic? The American sportswear giant’s success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything.
Case Study | Inside Nike’s Radical Direct-to-Consumer Strategy
How did Nike’s share price hit an all-time high in the middle of a pandemic? The American sportswear giant’s success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything.
Technology
Where VCs Are Placing Their Bets
Financiers are pouring money into e-commerce businesses at a record rate, anticipating new pandemic-driven opportunities.
Where VCs Are Placing Their Bets
Financiers are pouring money into e-commerce businesses at a record rate, anticipating new pandemic-driven opportunities.
Retail
Can New Leadership Save Victoria’s Secret?
The ailing lingerie brand has beat analyst’s expectations this year. But it’s betting on an executive overhaul to help it finally pull off a turnaround.
Can New Leadership Save Victoria’s Secret?
The ailing lingerie brand has beat analyst’s expectations this year. But it’s betting on an executive overhaul to help it finally pull off a turnaround.
Retail
How the ‘Nap Dress’ Went Viral
Last week, Hill House Home sold $1 million worth of its sell-out nap dresses in just half an hour. Now, the product is set to drive 50 percent of the lifestyle brand’s business by the end of the year. What's the secret to its success?
How the ‘Nap Dress’ Went Viral
Last week, Hill House Home sold $1 million worth of its sell-out nap dresses in just half an hour. Now, the product is set to drive 50 percent of the lifestyle brand’s business by the end of the year. What's the secret to its success?
Beauty
How Digital Beauty Brands Are Making Wholesale Work
Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.
How Digital Beauty Brands Are Making Wholesale Work
Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.
Retail
Lessons from a Direct-to-Consumer Success Story
Dôen is in the rare position of having built a profitable business actually selling clothes. But the pandemic upended its production capabilities and ambitious goals for the year. BoF finds out what that means for the community-driven label.
Lessons from a Direct-to-Consumer Success Story
Dôen is in the rare position of having built a profitable business actually selling clothes. But the pandemic upended its production capabilities and ambitious goals for the year. BoF finds out what that means for the community-driven label.
Retail
Pre-Orders Are Becoming a Popular Tool for Fashion Brands. But Are They a Good Idea?
Independent designers like Telfar are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.
Pre-Orders Are Becoming a Popular Tool for Fashion Brands. But Are They a Good Idea?
Independent designers like Telfar are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.
News & Analysis
Sweatpants Forever: How the Fashion Industry Collapsed
"Even before the pandemic, the whole fashion industry had started to unravel. What happens now that no one has a reason to dress up?"
Sweatpants Forever: How the Fashion Industry Collapsed
"Even before the pandemic, the whole fashion industry had started to unravel. What happens now that no one has a reason to dress up?"
The News in Brief
Natura Posts 92% Decline in Quarterly Profit
Brazilian cosmetic maker Natura on Monday posted a second-quarter net profit of 35 million reais ($6.85 million), a 92.1 percent decline from the same period in 2025.
Report: Armani Stake Sale Could Be Delayed Beyond March 2027 Deadline
Citing company sources, Italian newspaper Corriere della Sera said market conditions for the luxury industry were still challenging and negotiating a deal could require time.
Shein to Launch IPO as Soon as August 19, Sources Say
The Hong Kong IPO could take place as soon as Wednesday of next week, two people with knowledge of the matter said on Tuesday.
John Lewis Managing Director Quits Job After Less Than Three Years
Peter Ruis' surprise departure comes as the company faces “really tough” trading conditions.
Harvey Nichols Warns It Could Collapse Without Rescue Deal
The upscale department store says it will not be able to survive another year without new investment, as bidders for the chain circle.
Shein IPO Value Could Fall Short of $30 Billion Targeted by Some Investors
Bloomberg Intelligence estimates the ultra-fast fashion retailer supports a valuation of $22 billion to $25 billion, well below the roughly $30 billion valuation some investors have pushed for.
Thom Bettridge to Step Down as I-D Editor in Chief
Global editorial director Steff Yotka will succeed Bettridge, who is leaving to focus on his creative studio Content World.