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Technology

AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says

Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.

Technology

AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says

Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.


Media

Britain Announces Sweeping Social Media Ban for Under-16s

Prime minister Keir Starmer outlined measures against platforms including TikTok and Instagram, as well as gaming sites that allow strangers to communicate with children, with implications for fashion’s marketing playbook and the tween influencer economy.

Media

Britain Announces Sweeping Social Media Ban for Under-16s

Prime minister Keir Starmer outlined measures against platforms including TikTok and Instagram, as well as gaming sites that allow strangers to communicate with children, with implications for fashion’s marketing playbook and the tween influencer economy.


Retail

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.

Retail

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.


News & Analysis

Listen to the Defining Fashion Stories of the Week

You can now listen to a selection of the most important BoF articles of the week, while on the go. Discover the same our agenda-setting analysis and expert reporting, now available in audio.

News & Analysis

Listen to the Defining Fashion Stories of the Week

You can now listen to a selection of the most important BoF articles of the week, while on the go. Discover the same our agenda-setting analysis and expert reporting, now available in audio.


Luxury

Rolex Raises Gold Watch Prices Again

Super-rich clients remain undeterred from purchasing investment timepieces even while more middle class customers have stopped spending on luxury.

Luxury

Rolex Raises Gold Watch Prices Again

Super-rich clients remain undeterred from purchasing investment timepieces even while more middle class customers have stopped spending on luxury.


Beauty

The Kids’ Beauty Craze Hits Bathtime

Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.

Beauty

The Kids’ Beauty Craze Hits Bathtime

Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.


Marketing

For Some Brands, Pride Month Is Sexy Again

Labels like Away and Levi’s have moved on from bland rainbows to more daring takes on Pride month.

Marketing

For Some Brands, Pride Month Is Sexy Again

Labels like Away and Levi’s have moved on from bland rainbows to more daring takes on Pride month.


Partner Content

Inside Farfetch’s Strategy for a New Era of Luxury Experience

Farfetch’s chief commercial officer unpacks the strategy behind Farfetch First, the luxury e-commerce company’s newly launched service designed to elevate its customer experience — and empower a global community of brand partners.

Partner Content

Inside Farfetch’s Strategy for a New Era of Luxury Experience

Farfetch’s chief commercial officer unpacks the strategy behind Farfetch First, the luxury e-commerce company’s newly launched service designed to elevate its customer experience — and empower a global community of brand partners.


Retail

The Debrief | Fashion’s Ozempic Reckoning

As GLP-1 drugs reshape consumers’ bodies at unprecedented scale, BoF’s Diana Pearl and Brennan Kilbane examine how fashion and beauty brands are adapting to a profound shift in size, fit and appearance.

Retail

The Debrief | Fashion’s Ozempic Reckoning

As GLP-1 drugs reshape consumers’ bodies at unprecedented scale, BoF’s Diana Pearl and Brennan Kilbane examine how fashion and beauty brands are adapting to a profound shift in size, fit and appearance.


Retail

Asics to Spin Off Onitsuka Tiger Sneaker Brand

The spin off comes as the 77-year-old Japanese shoe label enjoys a resurgence in popularity amid a tourism boom and growing global demand for retro sneakers.

Retail

Asics to Spin Off Onitsuka Tiger Sneaker Brand

The spin off comes as the 77-year-old Japanese shoe label enjoys a resurgence in popularity amid a tourism boom and growing global demand for retro sneakers.


Beauty

Whey Protein Shortage Looms As Weight-Loss Drugs Soar

The growing popularity of weight-loss drugs has fuelled global demand for whey protein, sparking concerns among industry experts over a potential shortage.

Beauty

Whey Protein Shortage Looms As Weight-Loss Drugs Soar

The growing popularity of weight-loss drugs has fuelled global demand for whey protein, sparking concerns among industry experts over a potential shortage.


Stores

New Balance’s India Partner to Introduce More Global Brands in Expansion

Brandman Retail plans to bring brands such as Salomon and Anta to the Indian market and more than quintuple its store count by 2028, betting on rising demand for global labels.

Stores

New Balance’s India Partner to Introduce More Global Brands in Expansion

Brandman Retail plans to bring brands such as Salomon and Anta to the Indian market and more than quintuple its store count by 2028, betting on rising demand for global labels.