Reformation Valued at $886 Million in NYSE Debut
The Permira-backed womenswear retailer and some of its shareholders had raised $211 million in its IPO on Wednesday, with shares opening at $15 apiece.
consumers
Beauty
Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?
Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?
Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?
Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?
News & Analysis
Trump Boosts New Tariff Rate to 15% a Day After Announcing 10%
The new announcement stirred up more economic turbulence as president Trump lashed out at the US Supreme Court.
Trump Boosts New Tariff Rate to 15% a Day After Announcing 10%
The new announcement stirred up more economic turbulence as president Trump lashed out at the US Supreme Court.
Technology
Want to Know What Consumers Think? Ask an AI-Generated Focus Group.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
Want to Know What Consumers Think? Ask an AI-Generated Focus Group.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
Luxury
The Debrief | How Dior and Chanel Are Winning Back Aspirational Shoppers
Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.
The Debrief | How Dior and Chanel Are Winning Back Aspirational Shoppers
Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.
Global Markets
Gen Alpha Is Helping Revive China’s Struggling Malls
Shopping centers grappling with the shift to e-commerce increasingly focus on kids, hoping their parents will tag along.
Gen Alpha Is Helping Revive China’s Struggling Malls
Shopping centers grappling with the shift to e-commerce increasingly focus on kids, hoping their parents will tag along.
Beauty
American Department Stores Have a Beauty Problem
No longer the primary destination for beauty discovery, US department stores could learn by emulating the strategies of international peers.
American Department Stores Have a Beauty Problem
No longer the primary destination for beauty discovery, US department stores could learn by emulating the strategies of international peers.
Media
What to Do When Reddit Turns on Your Brand
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
What to Do When Reddit Turns on Your Brand
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
Global Markets
The Retail Hotspots for Chinese New Year Tourists
Brands can expect an influx of Chinese travellers to Bangkok, Seoul and Kuala Lumpur during the Spring Festival travel surge, as well as heavier traffic at gateway airports serving domestic holiday destinations in Hainan, Hebei and Shaanxi.
The Retail Hotspots for Chinese New Year Tourists
Brands can expect an influx of Chinese travellers to Bangkok, Seoul and Kuala Lumpur during the Spring Festival travel surge, as well as heavier traffic at gateway airports serving domestic holiday destinations in Hainan, Hebei and Shaanxi.
Marketing
How ‘Dump Him’ Became a Marketing Strategy
Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’
How ‘Dump Him’ Became a Marketing Strategy
Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’
Beauty
How the Body Scan Became a Luxury Product
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
How the Body Scan Became a Luxury Product
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
Beauty
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
Luxury
What European Luxury Can Learn From American Fashion
American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.
What European Luxury Can Learn From American Fashion
American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.
The News in Brief
Puig Reports First-Half Revenue Growth After Estee Lauder Talks End
The Spanish beauty company reported first-half revenue growth on strong demand for makeup from Charlotte Tilbury.
Canada Goose Beats Revenue Estimates as Demand Holds Up
The outerwear brand beat expectations for first-quarter revenue, but new US tariffs on Canadian could affect future earnings.
Steven Madden Tops Expectations and Lifts Full-Year Outlook
The retailer raised its full-year revenue forecast again as its integration of luxury brand Kurt Geiger last year provided a tailwind.
Reformation and Its Backers Raise $210.9 Million in IPO
The womenswear brand and shareholders including private-equity backer Permira raised new funds in an IPO that priced shares at the bottom of the marketed range.
Adidas Shares Plunge After World Cup Spend Dents Profit
Shares in the company fell the most on record after its marketing outlay for the World Cup resulted in lower-than-expected quarterly profit.
British Fashion Council to Boost UK Fashion Beyond London
The new national initiative, Fashion Britain, aims to increase growth, innovation and participation in the industry across key cities.
Hermès’ Chief Watches China’s Pork Prices to Gauge Luxury Demand
When it comes to gauging the possibility of a sales rebound for his luxury group in China, Hermès executive chairman Axel Dumas turns to an unusual metric.