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Retail

Case Study | The New Hype Playbook: From Drops to Stories

Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.

Retail

Case Study | The New Hype Playbook: From Drops to Stories

Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.


Beauty

Can a Beauty Brand Stretch From Gen X to Z?

In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.

Beauty

Can a Beauty Brand Stretch From Gen X to Z?

In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.


Beauty

Are We Anywhere Near Peak Lip Balm?

The ‘skinification’ of lip products is still driving the category, but consumer fatigue and cannibalisation are beginning to threaten its continued growth.

Beauty

Are We Anywhere Near Peak Lip Balm?

The ‘skinification’ of lip products is still driving the category, but consumer fatigue and cannibalisation are beginning to threaten its continued growth.


Beauty

Eli Lilly’s Mounjaro Becomes World’s Top-Selling Drug

The GLP-1 medication has surpassed Merck & Co.’s cancer therapy Keytruda as the world’s best-selling medication.

Beauty

Eli Lilly’s Mounjaro Becomes World’s Top-Selling Drug

The GLP-1 medication has surpassed Merck & Co.’s cancer therapy Keytruda as the world’s best-selling medication.


Beauty

Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.

Beauty

Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.


Beauty

Can the ‘MAC of Italy’ Make It in America?

European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.

Beauty

Can the ‘MAC of Italy’ Make It in America?

European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.


Luxury

Gen Z Can’t Get Enough of Teensy ‘Grandma Watches’

Driven by the secondary market and a new generation of female collectors, heritage brands are pivoting to sub-34mm designs to capture a market that values personal style over traditional horological bulk.

Luxury

Gen Z Can’t Get Enough of Teensy ‘Grandma Watches’

Driven by the secondary market and a new generation of female collectors, heritage brands are pivoting to sub-34mm designs to capture a market that values personal style over traditional horological bulk.


Beauty

The Platform That’s Critical to Success in China

RedNote’s 350 million users have helped make it a powerful force in China’s beauty market. Here’s how to stand out.

Beauty

The Platform That’s Critical to Success in China

RedNote’s 350 million users have helped make it a powerful force in China’s beauty market. Here’s how to stand out.


Technology

Why People Hate AI

Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.

Technology

Why People Hate AI

Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.


Retail

UK Retail Sales Tumble by Most in Over 40 Years

The Confederation of British Industry’s monthly measure of retail sales volume dropped to its lowest ​reading ⁠since the series started in 1983, as 77 percent of firms reported sales were ⁠down compared with a year ago.

Retail

UK Retail Sales Tumble by Most in Over 40 Years

The Confederation of British Industry’s monthly measure of retail sales volume dropped to its lowest ​reading ⁠since the series started in 1983, as 77 percent of firms reported sales were ⁠down compared with a year ago.


Luxury

LVMH’s Bernard Arnault Says Return to Growth Depends on Resolving Middle East Crisis

Luxury’s mid and long-term prospects remain intact, but short-term recovery hinges on outcome of conflict in the Middle East, LVMH’s chairman said at the company’s annual meeting.

Luxury

LVMH’s Bernard Arnault Says Return to Growth Depends on Resolving Middle East Crisis

Luxury’s mid and long-term prospects remain intact, but short-term recovery hinges on outcome of conflict in the Middle East, LVMH’s chairman said at the company’s annual meeting.


Beauty

How ‘Millennial Cringe’ Is Reshaping Makeup

Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.

Beauty

How ‘Millennial Cringe’ Is Reshaping Makeup

Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.