Reformation Valued at $886 Million in NYSE Debut
The Permira-backed womenswear retailer and some of its shareholders had raised $211 million in its IPO on Wednesday, with shares opening at $15 apiece.
consumers
Retail
Birkenstock Benefits From Growing Demand for Clogs and Boots
The German sandal maker saw robust holiday demand for its clogs, boots and high-end shearling-lined footwear as it continues a push to become a footwear brand for all seasons.
Birkenstock Benefits From Growing Demand for Clogs and Boots
The German sandal maker saw robust holiday demand for its clogs, boots and high-end shearling-lined footwear as it continues a push to become a footwear brand for all seasons.
Marketing
Why Fashion Needs to Stop Sleeping on YouTube
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Why Fashion Needs to Stop Sleeping on YouTube
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Beauty
Drunk Elephant Isn’t Shiseido’s Only Problem
Japan’s largest beauty company posted its first loss in decades after writing down Drunk Elephant. With a turnaround in progress, it needs to revisit its overall brand mix to prove it can — or can’t — evolve.
Drunk Elephant Isn’t Shiseido’s Only Problem
Japan’s largest beauty company posted its first loss in decades after writing down Drunk Elephant. With a turnaround in progress, it needs to revisit its overall brand mix to prove it can — or can’t — evolve.
Beauty
Colostrum Supplement Sales Are Booming, But the Science Is Thin
Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.
Colostrum Supplement Sales Are Booming, But the Science Is Thin
Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.
Technology
A Step-by-Step Guide to Getting Ready for AI Agents
Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
A Step-by-Step Guide to Getting Ready for AI Agents
Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
Partner Content
Elevating Brand Experiences Through Digital Touchpoints in the GCC
BoF’s latest knowledge report, in partnership with Snap Inc. in Mena, unpacks best practices to connect with communities in the Gulf through online dialogues, AR experiences, geolocation tools, wearable tech and more.
Elevating Brand Experiences Through Digital Touchpoints in the GCC
BoF’s latest knowledge report, in partnership with Snap Inc. in Mena, unpacks best practices to connect with communities in the Gulf through online dialogues, AR experiences, geolocation tools, wearable tech and more.
Beauty
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
Luxury
Ralph Lauren Sales Growth Slows as Wary Consumers Pull Back
Sales growth decelerated in the most recent quarter in a sign that the company’s accessible luxury apparel is losing momentum with cautious shoppers.
Ralph Lauren Sales Growth Slows as Wary Consumers Pull Back
Sales growth decelerated in the most recent quarter in a sign that the company’s accessible luxury apparel is losing momentum with cautious shoppers.
Retail
Vestiaire Collective Expects First Profit in 2026
The fashion resale platform expects to rake in its first annual profit more than 15 years after its launch as it eyes expansion in the US.
Vestiaire Collective Expects First Profit in 2026
The fashion resale platform expects to rake in its first annual profit more than 15 years after its launch as it eyes expansion in the US.
Beauty
Nykaa Profit More Than Doubles Amid Beauty Demand Surge in India
Indian fashion-to-beauty retailer Nykaa posted a more than two-fold jump in quarterly profit on Thursday, helped by steady demand for brands like Estée Lauder and Kay Beauty.
Nykaa Profit More Than Doubles Amid Beauty Demand Surge in India
Indian fashion-to-beauty retailer Nykaa posted a more than two-fold jump in quarterly profit on Thursday, helped by steady demand for brands like Estée Lauder and Kay Beauty.
Luxury
How Dior and Chanel Are Tackling Fashion’s Pricing Problem
France’s biggest couture giants are bulking up their assortments of handbags and small accessories at the lower end of their offer as they seek to reengage customers after years of some of the industry’s punchiest price hikes.
How Dior and Chanel Are Tackling Fashion’s Pricing Problem
France’s biggest couture giants are bulking up their assortments of handbags and small accessories at the lower end of their offer as they seek to reengage customers after years of some of the industry’s punchiest price hikes.
Luxury
Is the Storm Blowing Over for Watchmakers? Yes and No
It’s a case of winners and losers for Swiss watchmakers, as the strongest brands shoot ahead, widening the gap with their smaller rivals, writes Robin Swithinbank. Plus, Rolex’s LIV Golf tie-up and The Honourable Merchants Group’s pause.
Is the Storm Blowing Over for Watchmakers? Yes and No
It’s a case of winners and losers for Swiss watchmakers, as the strongest brands shoot ahead, widening the gap with their smaller rivals, writes Robin Swithinbank. Plus, Rolex’s LIV Golf tie-up and The Honourable Merchants Group’s pause.
The News in Brief
Puig Reports First-Half Revenue Growth After Estee Lauder Talks End
The Spanish beauty company reported first-half revenue growth on strong demand for makeup from Charlotte Tilbury.
Canada Goose Beats Revenue Estimates as Demand Holds Up
The outerwear brand beat expectations for first-quarter revenue, but new US tariffs on Canadian could affect future earnings.
Steven Madden Tops Expectations and Lifts Full-Year Outlook
The retailer raised its full-year revenue forecast again as its integration of luxury brand Kurt Geiger last year provided a tailwind.
Reformation and Its Backers Raise $210.9 Million in IPO
The womenswear brand and shareholders including private-equity backer Permira raised new funds in an IPO that priced shares at the bottom of the marketed range.
Adidas Shares Plunge After World Cup Spend Dents Profit
Shares in the company fell the most on record after its marketing outlay for the World Cup resulted in lower-than-expected quarterly profit.
British Fashion Council to Boost UK Fashion Beyond London
The new national initiative, Fashion Britain, aims to increase growth, innovation and participation in the industry across key cities.
Hermès’ Chief Watches China’s Pork Prices to Gauge Luxury Demand
When it comes to gauging the possibility of a sales rebound for his luxury group in China, Hermès executive chairman Axel Dumas turns to an unusual metric.