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Retail

Is the Future of Shopping Hiding Inside Luxury Hotels?

As fashion brands race to ink hotel tie-ups, MML Hospitality is reversing the formula, expanding luxury boutique ByGeorge into new markets through placement in its properties and operating the retail floor with a true concierge mindset.

Retail

Is the Future of Shopping Hiding Inside Luxury Hotels?

As fashion brands race to ink hotel tie-ups, MML Hospitality is reversing the formula, expanding luxury boutique ByGeorge into new markets through placement in its properties and operating the retail floor with a true concierge mindset.


Partner Content

At Cosmoprof Worldwide Bologna, Colour Cosmetics Navigate Caution and Creativity

As the global beauty industry convened in Bologna for the world’s largest beauty trade fair, panellists from NellyRodi, Florasis, and Cénée joined BoF’s Shenel Wickramaratne to explore how colour cosmetics are balancing creative expression, consumer value and brand identity in a changing market.

Partner Content

At Cosmoprof Worldwide Bologna, Colour Cosmetics Navigate Caution and Creativity

As the global beauty industry convened in Bologna for the world’s largest beauty trade fair, panellists from NellyRodi, Florasis, and Cénée joined BoF’s Shenel Wickramaratne to explore how colour cosmetics are balancing creative expression, consumer value and brand identity in a changing market.


Sustainability

The Game of ‘Selling’ Sustainability

From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.

Sustainability

The Game of ‘Selling’ Sustainability

From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.


Beauty

Maison Margiela’s Upmarket Fragrance Play

The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'

Beauty

Maison Margiela’s Upmarket Fragrance Play

The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'


Beauty

What Will Be the Next Aesop?

The L’Oréal-owned brand has grown considerably since becoming known for its cult-cool hand soap, leaving room for challengers like Evolvetogether, Commune and Sangre de Fruta to take its place.

Beauty

What Will Be the Next Aesop?

The L’Oréal-owned brand has grown considerably since becoming known for its cult-cool hand soap, leaving room for challengers like Evolvetogether, Commune and Sangre de Fruta to take its place.


Beauty

Eli Lilly’s Weight-Loss Pill Wins FDA Approval

Orforglipron, which will be sold under the brand name Foundayo, becomes the second GLP-1 weight-loss pill to enter the US market after Novo Nordisk’s tablet-form Wegovy launched in Jan. 2026.

Beauty

Eli Lilly’s Weight-Loss Pill Wins FDA Approval

Orforglipron, which will be sold under the brand name Foundayo, becomes the second GLP-1 weight-loss pill to enter the US market after Novo Nordisk’s tablet-form Wegovy launched in Jan. 2026.


Beauty

The Business of Looksmaxxing

From experimental drugs to cosmetic surgery, an extreme beauty ideal is taking shape among young men — and turning into business opportunities for haircare, supplements and more. 

Beauty

The Business of Looksmaxxing

From experimental drugs to cosmetic surgery, an extreme beauty ideal is taking shape among young men — and turning into business opportunities for haircare, supplements and more. 


Luxury

LVMH Shares Fell Most Ever in First Quarter on Luxury Slump

Shares of the luxury bellwether fell 28 percent in the first quarter as the war in the Middle East clouds the global economic outlook and intensifies demand headwinds for luxury goods.

Luxury

LVMH Shares Fell Most Ever in First Quarter on Luxury Slump

Shares of the luxury bellwether fell 28 percent in the first quarter as the war in the Middle East clouds the global economic outlook and intensifies demand headwinds for luxury goods.


Beauty

Global Beauty Brands Flocked to Dubai. Then Came the War.

Retailers and brands that have entered the Gulf region through one of its biggest cities are now caught in the midst of conflict.

Beauty

Global Beauty Brands Flocked to Dubai. Then Came the War.

Retailers and brands that have entered the Gulf region through one of its biggest cities are now caught in the midst of conflict.


Global Markets

How the Middle East’s Fashion Industry Is Navigating War

As the conflict enters its second month, brands, retailers and business leaders across the region are leaning on crisis management and contingency plans amid an increasingly volatile security environment.

Global Markets

How the Middle East’s Fashion Industry Is Navigating War

As the conflict enters its second month, brands, retailers and business leaders across the region are leaning on crisis management and contingency plans amid an increasingly volatile security environment.


Beauty

How Skincare Brands Build Trust in the Misinformation Era

‘Mediagenic’ physicians, scientists and researchers have become front-facing figures in the skincare trade. Their influence might be waning on social media — but according to brands, is more urgent than ever.

Beauty

How Skincare Brands Build Trust in the Misinformation Era

‘Mediagenic’ physicians, scientists and researchers have become front-facing figures in the skincare trade. Their influence might be waning on social media — but according to brands, is more urgent than ever.


Beauty

Why Matte Makeup Is Trending Again

Brands are filling their shelves with foundations, blushes and eyeshadows that shed their dew for a velvety finish. But getting shoppers excited will require a bit of shine.

Beauty

Why Matte Makeup Is Trending Again

Brands are filling their shelves with foundations, blushes and eyeshadows that shed their dew for a velvety finish. But getting shoppers excited will require a bit of shine.