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Artificial Intelligence

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Workplace & Talent

Can AI Ignite a New Generation of Fashion Tradespeople?

As artificial intelligence reshapes perceptions of white-collar work and four-year degrees face greater scrutiny, fashion brands see an opening to rebuild a dwindling pipeline of skilled craftspeople.

Workplace & Talent

Can AI Ignite a New Generation of Fashion Tradespeople?

As artificial intelligence reshapes perceptions of white-collar work and four-year degrees face greater scrutiny, fashion brands see an opening to rebuild a dwindling pipeline of skilled craftspeople.


Partner Content

Why Consumer Trust Will Determine the Future of Fashion E-Commerce

ESW’s annual ‘Signals’ report spotlights the forces reshaping international e-commerce, revealing that as shopping journeys fragment, trust remains the critical factor determining conversion.

Partner Content

Why Consumer Trust Will Determine the Future of Fashion E-Commerce

ESW’s annual ‘Signals’ report spotlights the forces reshaping international e-commerce, revealing that as shopping journeys fragment, trust remains the critical factor determining conversion.


Marketing

As AI Floods the Feed, Fashion Marketers Tap Artists

From Hermès to Loewe, fashion houses are swapping hyper-polished digital graphics for watercolour, paper collages and craft to restore a sense of humanity.

Marketing

As AI Floods the Feed, Fashion Marketers Tap Artists

From Hermès to Loewe, fashion houses are swapping hyper-polished digital graphics for watercolour, paper collages and craft to restore a sense of humanity.


Technology

Is Fashion Stuck in Its Simulation Era?

A garment’s image has become more important than the garment itself, commentator Eugene Rabkin argues in a new book. While technology helped create this situation, it could also be part of the solution.

Technology

Is Fashion Stuck in Its Simulation Era?

A garment’s image has become more important than the garment itself, commentator Eugene Rabkin argues in a new book. While technology helped create this situation, it could also be part of the solution.


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Sports

Report | Inside Fashion & Sports E-Commerce: Focusing on What Matters

This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.

Sports

Report | Inside Fashion & Sports E-Commerce: Focusing on What Matters

This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.


Creative Class

Nick Knight Is Building His Own AI

Rather than reach for AI tools trained on the open internet, Nick Knight is building his own. The SHOWstudio founder joins Imran Amed on The BoF Podcast to explain why — and what young image-makers need to do today.

Creative Class

Nick Knight Is Building His Own AI

Rather than reach for AI tools trained on the open internet, Nick Knight is building his own. The SHOWstudio founder joins Imran Amed on The BoF Podcast to explain why — and what young image-makers need to do today.


Sustainability

Can You Trust AI to Tell You Which Brands Are Sustainable?

A BoF analysis of recommendations by ChatGPT, Claude and Gemini found that brands' online reputations and how users phrase their questions matters more than actual environmental performance.

Sustainability

Can You Trust AI to Tell You Which Brands Are Sustainable?

A BoF analysis of recommendations by ChatGPT, Claude and Gemini found that brands' online reputations and how users phrase their questions matters more than actual environmental performance.


Marketing

Stone Island’s CEO on Growing a Brand Without Selling Out

Robert Triefus believes his role as a brand leader is not to invent authenticity. It is to protect it and leave it stronger than it is found. Two years of brand tracking with BoF's advisory team, BoF Insights, confirmed Stone Island could grow without losing the authenticity that has defined it for more than four decades.

Marketing

Stone Island’s CEO on Growing a Brand Without Selling Out

Robert Triefus believes his role as a brand leader is not to invent authenticity. It is to protect it and leave it stronger than it is found. Two years of brand tracking with BoF's advisory team, BoF Insights, confirmed Stone Island could grow without losing the authenticity that has defined it for more than four decades.


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Technology

EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth

The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth ​was ⁠driven by strong demand for AI-enabled glasses ⁠ myopia products.

Technology

EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth

The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth ​was ⁠driven by strong demand for AI-enabled glasses ⁠ myopia products.


Luxury

Who Is Using AI Assistants for Luxury Shopping?

Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

Luxury

Who Is Using AI Assistants for Luxury Shopping?

Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’


Workplace & Talent

How to Get Hired in the Age of AI

As AI makes it easier than ever to produce polished résumés, recruiters are relying on new methods to assess attributes like judgment, adaptability and potential.

Workplace & Talent

How to Get Hired in the Age of AI

As AI makes it easier than ever to produce polished résumés, recruiters are relying on new methods to assess attributes like judgment, adaptability and potential.


Workplace & Talent

Executive Memo | How to Redesign Your Organisation for AI

Artificial intelligence is changing how businesses operate as employees become more self-sufficient and routine work is increasingly automated. To build companies that thrive in this new paradigm, fashion executives must rethink leadership structures, talent pipelines and decision-making processes.

Workplace & Talent

Executive Memo | How to Redesign Your Organisation for AI

Artificial intelligence is changing how businesses operate as employees become more self-sufficient and routine work is increasingly automated. To build companies that thrive in this new paradigm, fashion executives must rethink leadership structures, talent pipelines and decision-making processes.