TikTok
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The Fashion Brand’s Guide to Standing Out on TikTok
TikTok’s Karen Kang, Kate Spade New York’s Danielle Macaluso and BoF’s Dan Hastings, joined BoF’s Yasmine Dahlberg to unpack how fashion brands can use cultural capital and creator partnerships to build fan communities on TikTok.
Chinese Beauty Product Exports Surge Despite US Trade Dispute
While friction over soaring Chinese exports of cars and batteries forms the backdrop to this week's presidential summit, a boom in demand for accessories like hair extensions and acrylic nails underlines China's manufacturing prowess.
Why Is ‘Influencer’ Still a Dirty Word?
Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
Why Brands Are Yielding Control to Creators Like Lyas on TikTok
From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.
Why Beauty Brands Can’t Afford to Ignore TikTok Shop
The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.
Recho Omondi on How Brands Can Navigate the ‘TikTok City’
In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold enough to have a personality.
Knowledge Report | Building Cultural Relevance on TikTok
To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries can leverage cultural capital and creator partnerships to grow their own fan communities.
The Platform That’s Critical to Success in China
RedNote’s 350 million users have helped make it a powerful force in China’s beauty market. Here’s how to stand out.
How ‘Millennial Cringe’ Is Reshaping Makeup
Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.
How Gen Z’s Personal Style Obsession Is Changing Fashion
The permanence of digital footprints and a lack of real-life community have historically crippled Gen Z’s sense of individuality when getting dressed. But they’re increasingly preoccupied by what constitutes singularly good taste.