Sol de Janeiro
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How Body Care Became Beauty’s Most Covetable Category
With a raft of high-profile acquisitions, sponsors and strategics are looking at the segment with fresh interest. That’s making it harder to stand out, but smart brands are focussing on ownable niches.
For Teen Boys, Beauty Is Suddenly Cool
While talk of tween beauty typically centres around gourmand body sprays and skincare for girls, Gen Alpha boys are buying up luxury fragrances and TikTok-famous hair products.
Without Its Founder, Sol de Janeiro Looks to Its Next Act
With new leadership, the Brazil-inspired body-care giant must find fresh paths for growth amid greater volatility, slowing sales and market saturation.
What Stops Beauty Shoppers From Buying More
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
Inside Mcobeauty’s $600 Million Dupe Business
The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.
How Layering Transformed the Fragrance Market
From Chanel to Kayali, beauty brands at every price point are eschewing ‘signature scent’ marketing in favour of creating a wardrobe of perfume options.
Glossier Needs More Than ‘You’ to Grow
The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.
The Top Beauty Trends to Watch in 2025
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.