Sol de Janeiro
Beauty
Tweens Obsessed With Skin Care Drive Brands to Say: Don’t Buy Our Stuff
The online pushback from parents has led to some of the world’s biggest beauty companies responding with a kind of anti-marketing.
Beauty
Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype
From body cream to fragrance, L’Occitane’s crown jewel has lured TikTokers, tweens and shareholders alike. Now, at the height of its popularity, the latter thinks the buzzy beauty brand deserves its own public listing.
Beauty
When Sol de Janeiro Rules Supreme, Is There Room for The Body Shop?
The beauty label has fallen under administration with plans to cut staff and stores. How did the ultimate purveyor of uber-perfumed creams and fragrances and purpose-driven brand messages, which seem so relevant now, fall so far?
Beauty
Sol de Janeiro Bets On Barbie
The Brazilian-inspired body-care brand taps the “Euphoria” actress to grow its fragrance-loving Gen-Z audience.