Sephora
Can Beauty Beat Big Pharma at Hair Loss?
As shoppers seek newer, better solutions for hair shedding and thinning, brands are racing to offer products that go beyond the scalp.
What Makes a Makeup Artist Brand Work?
This week, we have a conversation with Katie Jane Hughes about her upcoming retail launch and an explainer on a niche perfume drama.
How Beauty Brands Scale Past Retail Exclusivity
Expansion beyond an exclusive retail arrangement brings new growth, but brands must have the resources to make sure both old and new partners remain happy.
Summers Are Getting Hotter. Is Beauty Ready?
From sweat-resistant makeup to climate-adaptive skincare, brands are rethinking beauty for a hotter planet.
Is Blush’s Moment Fading?
Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a saturation point.
Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.
The Body Care Category Ripe for Gen Alpha
Personal care conglomerates and small indies alike are setting their sights on the deodorant market to get under the arms and into the beauty routines of young consumers.
Exclusive: Can Refy Conquer Europe?
After an encouraging launch in the Middle East, the cult Manchester-based label Refy is betting on the dominance of its core aesthetic by expanding its physical presence to a new continent.
Sephora CEO Guillaume Motte on Creating Demand and Scaling Desire
The beauty retailer’s chief executive spoke at day two of The Business of Beauty Global Forum about the strategies that have led to $5 billion in growth over the past three years.
The Hollywood Hairstylist Building the Next Aveda
Mara Roszak spent her career styling the hair of starlets like Emma Stone and Zoe Saldaña. Now, through her hair line Rōz, she hopes to move into salons and Sephora stores across the US.