Sephora

Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.

Explaining Beauty’s Private-Label Pivot
With inflation biting and the celebrity beauty boom cooling off, retailers are elevating their private-label brand lines to be more sophisticated, and nimble.

How to Unlock the Male Beauty Shopper
French label Horace’s Sephora launch highlights the growing opportunity in men’s beauty — and the challenge of getting male customers through the door.

The Korean Challenger Taking on Global Giants
Goodai is the latest indie breakout to toy with trading in the public markets.

The 5 Reasons Why Beauty Has Never Been Tougher
This week, Priya Rao contemplates beauty’s latest disruptions.

What Makes Hair Shoppers Trade Up?
Increasingly sophisticated, premium dry shampoos are becoming key acquisition tools — if brands can pry customers away from their drugstore favourites.

What Sephora’s TikTok Shop Launch Means for Beauty
The debut of the retailer’s new TikTok Shop storefront, which offers limited-edition exclusive products released each month, changes the rules of beauty retail.

What’s Driving Saudi Arabia’s Beauty Transformation
The country has emerged as the GCC region’s largest cosmetics market as societal change spurs sales and homegrown brands.

For Teen Boys, Beauty Is Suddenly Cool
While talk of tween beauty typically centres around gourmand body sprays and skincare for girls, Gen Alpha boys are buying up luxury fragrances and TikTok-famous hair products.

Opinion: The Luxury Chinese Shopper Looks Different Now
The reality is that Chinese shoppers’ spending power on high-end products has peaked, at least for now, writes Bloomberg’s Juliana Liu.

The Value of a Louis Vuitton Lipstick
This week, Priya Rao looks at private equity’s backlog, luxury’s dated beauty strategy and the ways brands hope to win over Gen Alpha.