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Summers Are Getting Hotter. Is Beauty Ready?
From sweat-resistant makeup to climate-adaptive skincare, brands are rethinking beauty for a hotter planet.
Summers Are Getting Hotter. Is Beauty Ready?
From sweat-resistant makeup to climate-adaptive skincare, brands are rethinking beauty for a hotter planet.
Is Blush’s Moment Fading?
Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a saturation point.
Is Blush’s Moment Fading?
Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a saturation point.
Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.
Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.
The Body Care Category Ripe for Gen Alpha
Personal care conglomerates and small indies alike are setting their sights on the deodorant market to get under the arms and into the beauty routines of young consumers.
The Body Care Category Ripe for Gen Alpha
Personal care conglomerates and small indies alike are setting their sights on the deodorant market to get under the arms and into the beauty routines of young consumers.
Exclusive: Can Refy Conquer Europe?
After an encouraging launch in the Middle East, the cult Manchester-based label Refy is betting on the dominance of its core aesthetic by expanding its physical presence to a new continent.
Exclusive: Can Refy Conquer Europe?
After an encouraging launch in the Middle East, the cult Manchester-based label Refy is betting on the dominance of its core aesthetic by expanding its physical presence to a new continent.
Sephora CEO Guillaume Motte on Creating Demand and Scaling Desire
The beauty retailer’s chief executive spoke at day two of The Business of Beauty Global Forum about the strategies that have led to $5 billion in growth over the past three years.
Sephora CEO Guillaume Motte on Creating Demand and Scaling Desire
The beauty retailer’s chief executive spoke at day two of The Business of Beauty Global Forum about the strategies that have led to $5 billion in growth over the past three years.
The Hollywood Hairstylist Building the Next Aveda
Mara Roszak spent her career styling the hair of starlets like Emma Stone and Zoe Saldaña. Now, through her hair line Rōz, she hopes to move into salons and Sephora stores across the US.
The Hollywood Hairstylist Building the Next Aveda
Mara Roszak spent her career styling the hair of starlets like Emma Stone and Zoe Saldaña. Now, through her hair line Rōz, she hopes to move into salons and Sephora stores across the US.
Beauty Brands Want to Own Their Space. It’ll Cost Them.
As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.
Beauty Brands Want to Own Their Space. It’ll Cost Them.
As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.
Can Beauty Crack the World Cup?
As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.
Can Beauty Crack the World Cup?
As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.
Do Retailer Exclusives Still Matter?
Vacation’s entry into Sephora after already securing wide distribution at Ulta Beauty, Target and Costco shows both the new landscape for omnichannel beauty and the limits of the world’s most influential retailer.
Do Retailer Exclusives Still Matter?
Vacation’s entry into Sephora after already securing wide distribution at Ulta Beauty, Target and Costco shows both the new landscape for omnichannel beauty and the limits of the world’s most influential retailer.