Rhode
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Beauty’s Favourite Celebrity Face: One That’s Not Everywhere
At a time when celebrities are expected to act like influencers, beauty companies are betting that underexposed talent can drive a bigger return on investment.
Beauty’s Favourite Celebrity Face: One That’s Not Everywhere
At a time when celebrities are expected to act like influencers, beauty companies are betting that underexposed talent can drive a bigger return on investment.
Is Blush’s Moment Fading?
Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a saturation point.
Is Blush’s Moment Fading?
Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a saturation point.
Why This Summer’s Fashion Campaigns Are All-In on Retro Escapism
Driven by digital fatigue, brands across the pricing spectrum are transforming consumers’ collective memories of simpler times into marketing material. But with so many campaigns leaning into a similar aesthetic, it’s become a race to stand out.
Why This Summer’s Fashion Campaigns Are All-In on Retro Escapism
Driven by digital fatigue, brands across the pricing spectrum are transforming consumers’ collective memories of simpler times into marketing material. But with so many campaigns leaning into a similar aesthetic, it’s become a race to stand out.
The Kids’ Beauty Craze Hits Bathtime
Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
The Kids’ Beauty Craze Hits Bathtime
Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
For Beauty Brands, When Does Nostalgia Get Old?
Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?
For Beauty Brands, When Does Nostalgia Get Old?
Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
Acne’s Big Breakout Moment
Despite affecting more than 1.7 billion people globally, acne care has been slow to innovate. Now a cohort of challenger skincare labels, from the likes of Alix Earle and Lili Reinhart, is paving a new landscape.
Acne’s Big Breakout Moment
Despite affecting more than 1.7 billion people globally, acne care has been slow to innovate. Now a cohort of challenger skincare labels, from the likes of Alix Earle and Lili Reinhart, is paving a new landscape.
How ‘Millennial Cringe’ Is Reshaping Makeup
Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.
How ‘Millennial Cringe’ Is Reshaping Makeup
Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.
The Search for the Next Blockbuster Influencer Brand
A new generation of brands like Alix Earle’s acne line shows that launches can still beat influencer brand fatigue.
The Search for the Next Blockbuster Influencer Brand
A new generation of brands like Alix Earle’s acne line shows that launches can still beat influencer brand fatigue.
The New Playbook for Winning Gen Z Beauty Shoppers
Gen Z is turning beauty into a social sport, blending AI, ingredient obsession and a preference for in-store shopping. But only brands with real credibility and community cachet will convert curiosity into lasting loyalty.
The New Playbook for Winning Gen Z Beauty Shoppers
Gen Z is turning beauty into a social sport, blending AI, ingredient obsession and a preference for in-store shopping. But only brands with real credibility and community cachet will convert curiosity into lasting loyalty.