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Latest News & Analysis
Luxury

Prada Q3 Revenue Up 1%, as Miu Miu Sales Drop for First Time in Four Years

The luxury group’s results reflect a wider industry slowdown marked by subdued demand in Mainland China.


Marketing

Why Luxury Marketing Is Getting More Restrained

Rather than chasing viral spectacle, brands from Chloé to Prada are stripping back their marketing to prioritise their core DNA.


Luxury

Luxury’s Problem With Unsold Stock Comes Under the Microscope

New European regulations will soon force high-end brands to reveal all the stock they shred and burn to keep retail values high.


Fashion Week

How Independent Thinking Powered the Spring/Summer 2027 Shows

Tim Blanks joins Imran Amed on The BoF Podcast to discuss why the season’s strongest statements — from Erdem and Simone Rocha in London to Rick Owens, Miuccia Prada and Matthieu Blazy at Chanel — came from designers acting on conviction rather than consensus.


Creative Class

Miuccia Prada, Marc Jacobs, Sarah Burton and Satoshi Kondo Are 2026’s BoF 500 Cover Stars

At a pivotal moment for fashion and creativity, this year’s BoF 500 cover stars are facing pivotal moments of their own.


Fashion Week

Milan Day One: Fashion Formulas Put to the Test

The Milan shows kicked off with 63 skirts at Prada and Glenn Martens’ greatest hits at Diesel, reports Angelo Flaccavento.


Luxury

Luxury Sales Plunge in China as Tax Measures Hit Wealthy Shoppers

Global luxury brands face a deepening sales slump in China, as the country’s campaign to tax offshore wealth dampens spending by the country’s richest consumers.


Beauty

Why Lilac Is Beauty’s New Nude

Soft, floral-inspired purple shades are becoming increasingly popular in makeup collections and beauty campaigns. Experts say it’s a vibe shift, not a trend.


Luxury

Prada Group Sales Growth Suggests Soft Landing for Miu Miu

Quarterly sales from Miu Miu grew 3 percent, in line with the previous quarter, as growth slows at the fashion house after a period of outpacing the sector.


Workplace & Talent

The Most Desirable Fashion Companies to Work for in 2026

Chanel, Hermès and Dior lead the pack as 1,173 fashion professionals and aspiring workers from 93 countries tell BoF Careers which brands they most want to work for — and why.