Prada
Prada Unveils New Garment for NASA
The inner-layer garment will be worn by NASA astronauts on their trip to the lunar surface, underscoring the brand’s push to be the first major luxury player to make inroads in the space industry.
Prada Unveils New Garment for NASA
The inner-layer garment will be worn by NASA astronauts on their trip to the lunar surface, underscoring the brand’s push to be the first major luxury player to make inroads in the space industry.
How Books Became Fashion’s Favourite Flex
Fashion brands from Coach to Dior are piling into literature as books become key status symbols and markers of knowledge and taste in an age of visual overload and AI slop. Which strategies have substance?
How Books Became Fashion’s Favourite Flex
Fashion brands from Coach to Dior are piling into literature as books become key status symbols and markers of knowledge and taste in an age of visual overload and AI slop. Which strategies have substance?
Will Jacob Elordi Be Worth It for Chanel?
The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.
Will Jacob Elordi Be Worth It for Chanel?
The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.
Prada Posts Modest Q1 Growth as Miu Miu Cools
Revenue advanced 3% as broader sector softness and geopolitical pressures weighed on performance.
Prada Posts Modest Q1 Growth as Miu Miu Cools
Revenue advanced 3% as broader sector softness and geopolitical pressures weighed on performance.
Why People Hate AI
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
Why People Hate AI
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
Will Prada’s Winning Streak Continue?
One day before ‘The Devil Wears Prada 2′ premieres to the masses, Prada Group itself will report earnings.
Will Prada’s Winning Streak Continue?
One day before ‘The Devil Wears Prada 2′ premieres to the masses, Prada Group itself will report earnings.
The Top 10 Shows of the Season
BoF’s editors pick the best shows from the Autumn/Winter 2026 fashion season.
The Top 10 Shows of the Season
BoF’s editors pick the best shows from the Autumn/Winter 2026 fashion season.
When War and Luxury Collide
Escalating conflict in the Middle East is exposing how quickly geopolitics can disrupt even luxury’s most carefully cultivated retail hubs.
When War and Luxury Collide
Escalating conflict in the Middle East is exposing how quickly geopolitics can disrupt even luxury’s most carefully cultivated retail hubs.
Prada Sales Climb 9% in 2025 as Versace Era Begins
Strong growth at Miu Miu helped lift results, but the Italian luxury group said that integrating Versace will weigh on margins in the near term as it begins the turnaround of the struggling brand
Prada Sales Climb 9% in 2025 as Versace Era Begins
Strong growth at Miu Miu helped lift results, but the Italian luxury group said that integrating Versace will weigh on margins in the near term as it begins the turnaround of the struggling brand
Milan Day Three: Who Do You Think You Are?
On the third day of Milan Fashion Week, Miuccia Prada, Raf Simons, Meryll Rogge and the Armani heirs, Silvana Armani and Leo Dell’Orco, were among the designers who offered food for thought on the matter of identity.
Milan Day Three: Who Do You Think You Are?
On the third day of Milan Fashion Week, Miuccia Prada, Raf Simons, Meryll Rogge and the Armani heirs, Silvana Armani and Leo Dell’Orco, were among the designers who offered food for thought on the matter of identity.