lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that unlock greater possibility and wellbeing for all.
Founded in Vancouver, Canada in 1998, our purpose is to elevate human potential by helping people feel their best. We create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all.
We are a team of committed people who care deeply for each other, believe anything is possible, and relentlessly pursue our growth together.
Boise, Idaho, United States of America
Chattanooga, Tennessee, United States of America
Boise, Idaho, United States of America
Danbury, Connecticut, United States of America
Edina, Minnesota, United States of America
Waikoloa, Hawaii, United States of America
Sydney, New South Wales, Australia
As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.
Investors couldn’t get enough of sportswear in the marketplace five years ago. These days, judging by how significantly the market capitalisations of the industry’s biggest brands have shrunk, interest has fallen to a post-pandemic low.
Investors couldn’t get enough of sportswear in the marketplace five years ago. These days, judging by how significantly the market capitalisations of the industry’s biggest brands have shrunk, interest has fallen to a post-pandemic low.
Nike’s share price has dipped below $40 for the first time in 12 years, a new low point for the company on its comeback trail. But this dip isn’t just a warning sign for Nike — it applies to the sportswear marketplace at large.
Nike’s share price has dipped below $40 for the first time in 12 years, a new low point for the company on its comeback trail. But this dip isn’t just a warning sign for Nike — it applies to the sportswear marketplace at large.
Chief strategy officer Rachel Acheson, who worked at the company more than 14 years, has exited one month before chief executive Heidi O’Neill is set to take over, according to a source.
Chief strategy officer Rachel Acheson, who worked at the company more than 14 years, has exited one month before chief executive Heidi O’Neill is set to take over, according to a source.
As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.
As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.
While H&M and Kering have cut emissions by more than a third, the majority of fashion’s biggest brands remain behind the schedule they set for themselves.
While H&M and Kering have cut emissions by more than a third, the majority of fashion’s biggest brands remain behind the schedule they set for themselves.
Though the activewear maker faced intense criticism, it may be able to overcome its misstep in a nation that accounted for 16 percent of sales last year, writes Juliana Liu.
Though the activewear maker faced intense criticism, it may be able to overcome its misstep in a nation that accounted for 16 percent of sales last year, writes Juliana Liu.
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
As the presence of PFAs in apparel comes into the spotlight, and ‘sustainable’ collaborations driven by overproduction hit the market, fashion’s definition of sustainability looks increasingly hard to defend.
As the presence of PFAs in apparel comes into the spotlight, and ‘sustainable’ collaborations driven by overproduction hit the market, fashion’s definition of sustainability looks increasingly hard to defend.
Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.
Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.
From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.
From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.
