lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that unlock greater possibility and wellbeing for all.
Founded in Vancouver, Canada in 1998, our purpose is to elevate human potential by helping people feel their best. We create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all.
We are a team of committed people who care deeply for each other, believe anything is possible, and relentlessly pursue our growth together.
London, London, United Kingdom
Seattle, Washington, United States of America
Vancouver, British Columbia, Canada
London, London, United Kingdom
Hong Kong, Hong Kong
Ho Chi Minh, Ho Chi Minh, Vietnam
Littleton, Colorado, United States of America
As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.
Last week, BoF, ESW and Shopify gathered senior fashion and retail executives from Thom Browne, Reebok, Alo Yoga, Harvey Nichols, Bang & Olufsen and more in London to discuss how brands can win back consumer spend, protect margins and localise in a climate where global growth requires more consideration than ever.
$50 bone broth and $20 smoothies have made the likes of Erewhon and Happier Grocery status symbols and buzzy marketing channels for fashion and beauty brands aiming to engage affluent shoppers on their local turf.
As style-conscious Indians flock to a growing number of gyms, sports clubs and marathons, global activewear brands are stepping up expansion to capitalise on changing attitudes towards health and exercise.
Investors couldn’t get enough of sportswear in the marketplace five years ago. These days, judging by how significantly the market capitalisations of the industry’s biggest brands have shrunk, interest has fallen to a post-pandemic low.
Nike’s share price has dipped below $40 for the first time in 12 years, a new low point for the company on its comeback trail. But this dip isn’t just a warning sign for Nike — it applies to the sportswear marketplace at large.
Chief strategy officer Rachel Acheson, who worked at the company more than 14 years, has exited one month before chief executive Heidi O’Neill is set to take over, according to a source.
As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.
While H&M and Kering have cut emissions by more than a third, the majority of fashion’s biggest brands remain behind the schedule they set for themselves.
Though the activewear maker faced intense criticism, it may be able to overcome its misstep in a nation that accounted for 16 percent of sales last year, writes Juliana Liu.
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
